1. Phoenix Movies in China Source: CTR-CNRS 2012 (May to Oct 2012) 36 cities in China

2. CNRS China National Resident Survey (CNRS) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Personal interview + self completion questionnaire to individuals Aged 15+ registered permanent residents Living in 36 China cities Fieldwork conducted in May to Oct 2012

3. CNRS - 36 cities in China Beijing Changchun Changsha Chengdu Chongqing Dalian Foshan Fuzhou Guangzhou Guiyang Hangzhou Haikou Harbin Hefei Jinan Kunming Lanzhou Nanchang Nanjing Nanning Ningbo Qingdao Shanghai Shenzhen Shenyang Shijiazhuang Suzhou Taiyuan Tianjin Wenzhou Urumqi Wuxi Wuhan Xian Xiamen Zhengzhou

4. TV is the most popular media in China Daily reach rate% Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473)

5. Chinese audience spent more time on TV Average Time Spent / Day (minutes) Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473)

6. Phoenix Movies Vs other overseas regional channels Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Channels watched in past 4 weeks % watched Past 4 weeks

7. Phoenix Movies is the no. 5 oversea regional channel amongst High Personal Income group with RMB8,000+ % watched Past 4 weeks Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ with monthly personal income RMB8,000+ in 36 China cities (6,807,522/ 2,222); Channels watched in Past 4 weeks

8. Phoenix Movies viewer profile - Gender All 15+ in 36 cities Phoenix Movies viewers Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474) Male 52% Female 48% Female 55% Male 45%

9. Profile % Phoenix Movies viewer profile - Age Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

10. Phoenix Movies viewers are well-educated 72% Phoenix Movies viewers receive professional or above education Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

11. Phoenix Movies viewers are more affluent 65 % Phoenix Movies viewers with monthly household income RMB 8,000 or above Profile % Monthly household income Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

12. Phoenix Movies viewers hold higher positions 40% Phoenix Movies viewers with managerial grade or above occupation Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474) Remarks - “Refuse to answer” respondents are excluded.

13. Phoenix Movies viewers hold higher positions than local channel viewers Viewer profile – PMG* Profile % Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473); *PMG – Professionals/ Managers/ Government officials

14. Phoenix Movies viewers are more affluent than local satellite channel viewers Viewer profile – Average monthly household income more than RMB10K Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473)

15. Phoenix Movies viewers are more likely to have Leisure Travels Profile % Leisure Air Trips in past 12 months Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

16. Phoenix Movies viewers enjoy their leisure time Agree / Strongly agree % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

17. Phoenix Movies viewers owned more hi-tech consumer durables Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

18. Phoenix Movies viewers are more financially aware Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474) *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.

19. Phoenix Movies viewers love using credit card Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

20. Phoenix Movies viewers lead a quality lifestyle they are more likely to buy high quality products Agree / Strongly agree % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)