1. Ipsos Affluent Survey Asia Pacific 2015 Phoenix InfoNews Channel in 4 key markets in Asia

2. Ipsos Affluent Survey Asia Pacific Ipsos Affluent Survey Asia Pacific IASAP (Previously known as PAX) Conducted by Ipsos MediaCT CATI – Computer Aided Telephone Interviewing (recruited and screened via CATI), continue main survey via CATI or complete the remaining survey through online Aged 25-64 and affluent/ business decision maker/ top management 10 markets* - Hong Kong, India (Mumbai, New Delhi, Bangalore), Jakarta, Seoul, Kuala Lumpur, Manila, Singapore, Taipei, Bangkok, Australia (Sydney & Melbourne) *Phoenix subscribes to 4 markets – Hong Kong, Singapore, Kuala Lumpur and Taipei

3. There are 447,640 Ipsos Affluent Survey Asia Pacific affluent, business decision maker or top management audience watched Phoenix InfoNews in past 30 days. (4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei) Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 – Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)

4. There are 1,094,515 Ipsos Affluent Survey Asia Pacific affluent, business decision maker or top management audience watched Phoenix Chinese or Phoenix InfoNews in past 30 days. (4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei) Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 – Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)

5. Phoenix InfoNews vs. other channels 4 Markets HK/Sin/KL/TP watched in past 30 days Phoenix Channels* reach nearly 30% affluent viewers in past 30 days in 4 key cities in Asia. Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)

6. Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # International Flights (past 12 months) No. of Int’l Flights in past 12 months 90% of Phoenix InfoNews viewers with International air travels in past year. Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

7. Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # International Flights (past 12 months) No. of Int’l Flights in past 12 months 54% of Phoenix InfoNews viewers with International air travels at least 3 times in past year. Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

8. Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # Hotel Nights (past 12 months) Number of Hotel nights spent on Int'l Air Trips in past 12 months 70% of Phoenix InfoNews viewers spent at least 6-night at hotels in past year. Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

9. Phoenix InfoNews viewers are more likely staying in 4-star or 5-star+ hotels & resorts 4 Markets HK/Sin/KL/TP Types of hotels stayed during int'l trips (past 12 months) 93% of Phoenix InfoNews viewers stayed with 4-star or above hotels in past year. Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

10. Phoenix InfoNews viewers are high flying businessmen 4 Markets HK/Sin/KL/TP # Int’l Flights for business (past 12 months) No. of Int’l Flights for business in past 12 months 66% of Phoenix InfoNews viewers with air travels for business in past year. Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

11. Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # Int’l Flights for leisure (past 12 months) No. of Int’l Flights for leisure in past 12 months Over 80% of Phoenix InfoNews viewers with air travels for leisure in past year. Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

12. Phoenix InfoNews viewers have oversea international trips 4 Markets HK/Sin/KL/TP Destination of international Trip (past 12 months) Destination of International Trip in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

13. Phoenix InfoNews viewers visit Asian countries for international trips 4 Markets HK/Sin/KL/TP Countries in Asia visited for international Trips (past 12 months) Countries in Asia visited for International Trips Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

14. Phoenix InfoNews viewers love leisure travelling 4 Markets HK/Sin/KL/TP Kinds of holiday of int'l leisure trips (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

15. Phoenix InfoNews viewers are high tech consumers 4 Markets HK/Sin/KL/TP 71% Phoenix InfoNews viewers own HDTVs 43% Phoenix InfoNews viewers own Smart TVs 34% Phoenix InfoNews viewers own Home Theater Sound Systems (USD1,000 or above) Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

16. Phoenix InfoNews viewers are mobile gadget consumers 4 Markets HK/Sin/KL/TP 78% Phoenix InfoNews viewers own laptops 68% Phoenix InfoNews viewers own tablets 77% Phoenix InfoNews viewers own Smartphones (US$500+) Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

17. Phoenix InfoNews viewers are more financially aware 4 Markets HK/Sin/KL/TP Ownership of Financial Products Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

18. Phoenix InfoNews viewers love drinking 4 Markets HK/Sin/KL/TP Consume in past 4 weeks Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

19. Phoenix InfoNews viewers love luxury products 4 Markets HK/Sin/KL/TP Ownership of Luxury Products Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

20. Phoenix InfoNews viewers love various topics 4 Markets HK/Sin/KL/TP Personally Interested in: 67% Phoenix InfoNews viewers interest in Travel 41% Phoenix InfoNews viewers interest in Business/Economics 48% Phoenix InfoNews viewers interest in Music 42% Phoenix InfoNews viewers interest in Cooking 40% Phoenix InfoNews viewers interest in Sports Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

21. Phoenix InfoNews viewers are top management 4 Markets HK/Sin/KL/TP % profile Index vs. Ipsos Affluent Survey 5.5% 4.6% 10.2% 12.9% Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

22. Phoenix InfoNews has a higher proportion of Business Decision Makers and Affluent consumers 4 Markets HK/Sin/KL/TP % profile – BDM & Affluent 25.0% 17.6% Index vs. Ipsos Affluent Survey Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)

23. Phoenix InfoNews reaches unique viewers 4 Markets HK/Sin/KL/TP Additional reach of CNBC / BBC World Additional reach of Phoenix Chinese Additional reach of Phoenix Chinese / Phoenix InfoNews watched in past 30 days Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)

24. Average hours spending per day Phoenix InfoNews viewers Watching TV is still a major media activity amongst the Affluent and Phoenix InfoNews viewers 4 Markets HK/Sin/KL/TP Watch TV including live stream viewing Average 1.93 hours per day Visiting Websites Average 1.71 hours per day Using Apps Average 1.38 hours per day Reading Newspapers Average 0.91 hours per day Reading Magazines Average 0.82 hours per day Source: Ipsos Affluent Survey Asia Pacific 2015 (Q3 2014 - Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (447,640)