Presentation on theme: "Advertising Media Pack 2012. www.moneywise.co.uk Moneywise launched in 1991 and is the UK’s leading personal finance magazine. Moneywise was acquired."— Presentation transcript:
www.moneywise.co.uk Moneywise launched in 1991 and is the UK’s leading personal finance magazine. Moneywise was acquired by Interactive Investor (www.iii.co.uk) in October 2004.www.iii.co.uk An enhanced Moneywise.co.uk launched in December 2007 as a website focused on helping consumers make better financial decisions. Moneywise makes the link between money and lifestyle - this works because most key financial decisions are first driven by lifestyle changes. All magazine and website editorial content (including Moneywise TV) is produced in-house.
www.moneywise.co.uk 740,000 Page Impressions* 282,000 Unique Users* 52% Male | 48% Female Av. Age 25-45 Av. income £37,000 a year * Source: Google Analytics March 2012
www.moneywise.co.uk Advertising Opportunities on Moneywise.co.uk Display Advertising: 728x90 Leader Board (15K) 300x250 MPU (20K) 120x600 Skyscraper (15K) Overlays (please enquire) Emails: Moneywise Newsletter Solus Email Sponsorship: Moneywise TV Sponsorship Section Sponsorship Special Feature & Guide Sponsorship Full page co-branded Advertorial Splash Page Examples to follow
www.moneywise.co.uk Display Advertising Moneywise supports the following Ad formats: 728x90 Leader Board (15K) 300x250 MPU (20K) 120x600 Skyscraper (15K) Overlays (please enquire) Average campaign click-thru yield is currently 0.2% (source DART Feb 12) LEADER BOARD MPU SKYSCRAPER
www.moneywise.co.uk Category Sponsorship Category sponsorship offers exclusive, fixed positions for greater visibility and engagement with users. A sponsor is entitled to: All media formats within a section: 728x90 Leaderboard 300x250 MPU 120x600 Sky In Addition to this: Moneywise is able to target related product services, details pages, guides and video content Background Reskin is available
www.moneywise.co.uk Email Advertising Moneywise Newsletter 4 Broadcasts per week Sent to 120,000 opted in users Typical open rate is 22% Sponsor entitled to 468x60 top banner + 30 words of promo text. Solus Email 1 Broadcast per week Typical open rate is 25% Average CTR 1.48% Advertiser entitled to main body copy (HTML + Text)
www.moneywise.co.uk Newsletter “One Thing To Do” Provides Moneywise users with a single matter to focus on for the week. It brings together related content around that matter empowering the user to make the correct decision. It also provides a perfect opportunity for the product provider to be front of mind when potential customers act. Sent to the Moneywise newsletter list on Mondays. Solus Email Sent to the same list the Thursday of that same week. The sponsor gets a 30-40 word promo box with logo. Targeted Email Package
www.moneywise.co.uk Moneywise TV Sponsorship Bespoke Video Sponsor: All Ad positions on landing page: 728x90 Leader Board 300x250 MPU 120x600 Sky Branding on Intro of show credits Sponsorship of Moneywise Newsletter, promoting the video Pre-roll Ads Run across Moneywise video content for the month (circa 40,000 views) Exclusively run creative formats within TV channel
www.moneywise.co.uk Moneywise Magazine Britain’s best selling personal finance magazine. Bought and read by people proactively looking to make decisions on which financial products to buy. Monthly readership of 137,000 (source: NRS Dec 2009) ABC circulation of 19,020 (Jan-Dec 2010) Over 80% is mailed directly to readers. Outsells nearest competitor by 2:1 Subscription offers sent to 1M+ people each year.
www.moneywise.co.uk Advertising Opportunities on Moneywise Magazine Display Advertising : Double Page Spread Full Page Half Page Quarter Page Strip Other Options: Supplement Feature Sponsorship Barn door/Gatefold Loose Inserts/Stitched Inserts/Bound Inserts Special Positions: Inside Front Cover Inside Back Cover Outside Back Cover Front Half Right Hand Advertorial
www.moneywise.co.uk Summary Moneywise is a strong brand with over 20 years personal financial experience. Engaging and loyal audience who value the brand and content. A range of advertising and sponsorship opportunities provided. Cross platform advertising and sponsorship opportunities available.
www.moneywise.co.uk Contact Details Sales Enquiries Zaid Roberts (email@example.com) Online & Video Advertisingzaid.firstname.lastname@example.org Direct Tel. 020 7680 3632 Chris Sorrell (email@example.com) Magazine Advertisingchris.firstname.lastname@example.org Direct Tel. 020 7680 3623 General Enquiries Le Fras Strydom (email@example.com)firstname.lastname@example.org Direct Tel. 020 7680 3639