1. Phoenix Movies in China Source: CTR-CNRS 2015 (Nov 2014 - Apr 2015) 36 cities in China

2. CNRS China National Resident Survey (CNRS) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Personal interview + self completion questionnaire to individuals Aged 15+ registered permanent residents Living in 36 China cities Fieldwork conducted in Nov 2014 - Apr 2015

3. CNRS - 36 cities in China Beijing Changchun Changsha Chengdu Chongqing Dalian Foshan Fuzhou Guangzhou Guiyang Hangzhou Haikou Harbin Hefei Jinan Kunming Lanzhou Nanchang Nanjing Nanning Ningbo Qingdao Shanghai Shenzhen Shenyang Shijiazhuang Suzhou Taiyuan Tianjin Wenzhou Urumqi Wuxi Wuhan Xian Xiamen Zhengzhou

4. TV is the highest reach media in China Daily reach rate% Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773)

5. Time Spent across the day on TV vs. Online Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Yesterday Usage %

6. Phoenix Movies Vs other overseas regional channels Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Channels watched in past 4 weeks % watched Past 4 weeks

7. Phoenix Movies is the no. 3 oversea regional channel amongst High Personal Income group with RMB15,000+ % watched Past 4 weeks Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ with monthly personal income RMB15,000+ in 36 China cities (4,107,315/ 1,113); Channels watched in Past 4 weeks

8. Phoenix Movies viewer profile - Gender All 15+ in 36 cities Phoenix Movies viewers Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098) Male 52% Female 48% Female 41% Male 59%

9. Profile % Phoenix Movies viewer profile - Age Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098)

10. Phoenix Movies viewers are well-educated >90% Phoenix Movies viewers receive professional or above education Profile % Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098)

11. Phoenix Movies viewers are more affluent 72% Phoenix Movies viewers with monthly household income RMB 10,000 or above Profile % Monthly household income Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098) Remarks - “Refuse to answer” respondents are excluded.

12. Phoenix Movies viewers hold higher positions 70% Phoenix Movies viewers with managerial grade or above occupation Profile % Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098) Remarks - “Refuse to answer” respondents are excluded.

13. Phoenix Movies viewers are more likely to have both business and leisure air travels Profile % Purposes of Air Travel Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098)

14. Phoenix Movies viewers are more likely to have Leisure Air Travels Profile % Leisure Air Trips in past 12 months Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098)

15. Phoenix Movies viewers enjoy their leisure time Agree / Strongly agree % Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098)

16. Phoenix Movies viewers are more likely to have hi-tech consumer durables Profile % Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098)

17. Phoenix Movies viewers are planning to have home improvements Plans to carry out in next year Profile % Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098)

18. Phoenix Movies viewers purchase watches for personal consumptions Purpose of purchasing watches Profile % Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098)

19. Phoenix Movies viewers are more financially aware Profile % Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098) *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Overseas Investment, Others.

20. Phoenix Movies viewers love using credit card Profile % Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098)

21. Phoenix Movies viewers lead a quality lifestyle they are more likely to buy high quality products Agree / Strongly agree % Source: CTR-CNRS Nov 2014 - Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098)