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TELEGRAAF VROUW ONLINE. AMSTERDAM, 21.07.09. TELEGRAAF WEBSITE.  In addition to pages in the newspaper and its own magazine, Telegraaf VROUW also provides.

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Presentation on theme: "TELEGRAAF VROUW ONLINE. AMSTERDAM, 21.07.09. TELEGRAAF WEBSITE.  In addition to pages in the newspaper and its own magazine, Telegraaf VROUW also provides."— Presentation transcript:

1 TELEGRAAF VROUW ONLINE. AMSTERDAM, 21.07.09

2 TELEGRAAF WEBSITE.  In addition to pages in the newspaper and its own magazine, Telegraaf VROUW also provides advertisers with an online platform  Telegraaf VROUW attracts 816,000 unique visitors a month, making it the largest women’s site in the Netherlands*  Telegraaf Vrouw generates 3.1 million pageviews a month* VROUW NEWSLETTER.  The Telegraaf Vrouw newsletter presents the latest news, true stories and background articles for and about women. It covers a range of diverse topics such as glamour, psychology and relationships, fashion and beauty and good food and healthy living. Each edition features a special competition exclusively for newsletter subscribers. *Source: STIR May 2009 Telegraaf VROUW online

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4 Online visitors profile  36%: aged 35-49  31%: aged 20-34  38%: higher vocational education (HBO) or university education  49%: intermediate vocational education (MBO)  27%: social class B1  21%: social class B2 Source: STIR May 2009

5 Online advertising opportunities on VROUW  Besides display advertising, numerous tailor-made solutions for campaigns are also possible.  Promotions are given a prominent position on the website and can be supported with editorial attention.

6  Display advertising  Advertorials  Text links  Promotional packages  Sponsorships  Tailor-made solutions Types of advertising

7  Banner positions  Large banner 468*60  Leaderboard 728*90  Medium rectangle 300*250 Display advertising

8  Your commercial message will be approached in an editorial fashion and will be placed among the editorial articles on the VROUW homepage*  Duration: 1 week  Price: € 2,500 Advertorial * The advertorial will be placed subject to the approval of the editorial staff

9  Fixed position in the Goodiebar on each page  Duration: 1 month  Price: € 2,000 Text links

10 Telegraaf VROUW online is a perfect advertising platform for promotions  Promotions are given a prominent position on the website and can be supported by editorial attention.  Three packages have been compiled especially for VROUW.  Small  Medium  Large

11 Small  fixed position in the Goodiebar on each page (1)  landing page (3)  1 editorial article (2)*  duration of listing in Goodiebar: 1 week  price: € 4,500 A duration of one week does not apply to editorial articles. The articles are placed subject to the approval of the editorial staff.

12 Medium  fixed position in the Goodiebar on each page (1)  2 different advertisements  landing page (3)  3 editorial articles (2)*  duration: 2 weeks  price: € 6,500 A duration of 2 weeks does not apply to editorial articles. The articles are placed subject to the approval of the editorial staff.

13 Large  fixed position in the Goodiebar on each page (1)  landing page (3)  once in ‘Talk of the Town’ (4)  3 editorial articles (2)*  duration: 1 month  price: € 10,000 A duration of 1 month does not apply to editorial articles. The articles are placed subject to the approval of the editorial staff.

14  It is also possible to sponsor part of the VROUW website, for example all the sections relating to a certain topic.  Sponsorships are always tailor-made solutions and are determined in consultation.  Example of sponsorship: Sponsoring the weekly menu: a new section within VROUW that is sponsored by an advertiser Sponsorships or tailor-made solutions

15 Thank you for your attention!


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