1. Ipsos Affluent Survey Asia Pacific 2014 Phoenix InfoNews Channel in 4 key markets in Asia

2. Ipsos Affluent Survey Asia Pacific Ipsos Affluent Survey Asia Pacific IASAP (Previously known as PAX) Conducted by Ipsos MediaCT CATI – Computer Aided Telephone Interviewing (recruited and screened via CATI), continue main survey via CATI or complete the remaining survey through online Aged 25-64 and affluent/ business decision maker/ top management 10 markets* - Hong Kong, India (Mumbai, New Delhi, Bangalore), Jakarta, Seoul, Kuala Lumpur, Manila, Singapore, Taipei, Bangkok, Australia (Sydney & Melbourne) *Phoenix subscribes to 4 markets – Hong Kong, Singapore, Kuala Lumpur and Taipei

3. There are 364,570 Ipsos Affluent Survey Asia Pacific affluent, business decision maker or top management audience watched Phoenix InfoNews in past 30 days. (4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)

4. There are 941,076 Ipsos Affluent Survey Asia Pacific affluent, business decision maker or top management audience watched Phoenix Chinese or Phoenix InfoNews in past 30 days. (4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)

5. Phoenix InfoNews Vs other channels 4 Markets HK/Sin/KL/TP watched in past 30 days Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)

6. Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # International Flights (past 12 months) No. of Int’l Flights in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

7. Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # International Flights (past 12 months) No. of Int’l Flights in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

8. Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # Hotel Nights (past 12 months) Number of Hotel nights spent on Int'l Air Trips in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

9. Phoenix InfoNews viewers are more likely staying in 4-star or 5-star+ hotels & resorts 4 Markets HK/Sin/KL/TP Types of hotels stayed during int'l trips (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

10. Phoenix InfoNews viewers are high flying businessmen 4 Markets HK/Sin/KL/TP # Int’l Flights for business (past 12 months) No. of Int’l Flights for business in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

11. Phoenix InfoNews viewers travel for business 4 Markets HK/Sin/KL/TP Destination of Business Trip (past 12 months) Destination of Business Trip in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

12. Phoenix InfoNews viewers visit Asian countries for business 4 Markets HK/Sin/KL/TP Countries in Asia visited for Business Trip (past 12 months) Countries in Asia visited for Business Trip Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

13. Phoenix InfoNews viewers are high flying consumers 4 Markets HK/Sin/KL/TP # Int’l Flights for leisure (past 12 months) No. of Int’l Flights for leisure in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

14. Phoenix InfoNews viewers have oversea leisure trips 4 Markets HK/Sin/KL/TP Destination of Leisure Trip (past 12 months) Destination of Leisure Trip in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

15. Phoenix InfoNews viewers visit Asian countries for leisure 4 Markets HK/Sin/KL/TP Countries in Asia visited for Leisure Trip (past 12 months) Countries in Asia visited for Leisure Trip Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

16. Phoenix InfoNews viewers love leisure travelling 4 Markets HK/Sin/KL/TP Kinds of holiday of int'l leisure trips (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

17. Phoenix InfoNews viewers are mobile gadget consumers 4 Markets HK/Sin/KL/TP Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

18. Phoenix InfoNews viewers are more financially aware 4 Markets HK/Sin/KL/TP Ownership of Financial Products Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

19. Phoenix InfoNews viewers love drinking 4 Markets HK/Sin/KL/TP Consume in past 4 weeks Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

20. Phoenix InfoNews viewers love luxury products 4 Markets HK/Sin/KL/TP Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

21. Phoenix InfoNews viewers are top management 4 Markets HK/Sin/KL/TP % profile Index vs. Ipsos Affluent Survey 8.4% 6.4% 8.7% 12.9% Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

22. Phoenix InfoNews has a higher proportion of Business Decision Makers and Affluent consumers 4 Markets HK/Sin/KL/TP % profile – BDM & Affluent 23.0% 17.6% Index vs. Ipsos Affluent Survey Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

23. Phoenix InfoNews reaches unique viewers 4 Markets HK/Sin/KL/TP Additional reach of CNBC / BBC World Additional reach of Phoenix Chinese Additional reach of Phoenix Chinese / Phoenix InfoNews watched in past 30 days Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)

24. Average hours spending per day Watching TV is still a major media activity amongst the Affluent and Phoenix InfoNews viewers 4 Markets HK/Sin/KL/TP Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)