2. Mission Statement OrthoTec offers an in-depth view of the design, development, and manufacturing of orthopedic devices. It is the source for orthopedic companies that seek expert information about breakthrough and advanced technologies.

3. The OrthoTec Community The OrthoTec community was created to deliver information to global OEMs when and where they need it. Daily online content, monthly e-newsletters, a bi-annual magazine and events located in the orthopedic manufacturing centers of North American and Europe will make the OrthoTec Community the most comprehensive orthopedics manufacturing resource in the world.

4. The OrthoTec Audience The OrthoTec community draws a global audience through multiple media channels. The foundation of the audience comes from Canon’s broad reach in the advanced manufacturing space, and the growth of the community comes from extensive worldwide promotion and organic search results generated by providing the most relevant and effective content in the market. Online Reach – Employing a range of SEO/SEM practices to build extensive yet focused online reach Magazine Reach – 10,000 orthopedic OEM professionals specifically targeted from the Canon Master Database. Companies include Zimmer, Styker, Dupuy. E-newsletter Reach – 10,000 orthopedic OEM professsionals Event Distribution – Web and Magazine bolstered by the global OrthoTec events which are expected to draw over 3000 attendees and exhibitors.

5. OrthoTec and its Competitors The OrthoTec Community: 10,000 Print Reach Interactive website with updated content 10,000+ Monthly E-newsletter Reach Sponsored Events in NA and Europe Orthopedic Design & Technology 7500 Print Reach Outdated website with limited content/advertising opportunities ODT Forum - Conference only, no exhibits Bone Zone/Orthoworld.com 5000 Print Reach Difficult to navigate site with limited advertising opportunities OMTEC affiliation

6. www. OrthoTeconline.com The foundation of the OrthoTec community is www.OrthoTeconline.com. The site provides a daily resource that gives manufacturers worldwide access to: www.OrthoTeconline.com Industry News Web Exclusive Articles OrthoTalk Blog Relevant content drawn from MD&DI, MPMN and EMDT core medical manufacturing brands Video Whitepapers Webcast Archives Upcoming Events And More

7. OrthoTec Monthly E-Newsletter The Ortho Essentials e-newsletter builds the OrthoTec Community by providing our digital-media audience with an email delivered access point to relevant content and industry suppliers/service providers. Remaining 2010 Ad Close Dates May4/30/2010 June6/4/2010 July7/9/2010 August8/6/2010 September9/14/2010 October10/8/2010 November11/5/2010 December12/3/2010

8. OrthoTec Magazine OrthoTec magazine delivers in-depth content to 10,000 targeted recipients. Published twice a year, OrthoTec magazine is strategically distributed in line with the OrthoTec and OrthoTec Europe events. Each issue of OrthoTec magazine will include: OrthoTec event coverage Special Features Interviews with prominent industry experts Supplier News Products & Services Profiles of Orthopedic company success stories

9. OrthoTec Event Sponsorship The OrthoTec Community experiences consistent growth because of its multi channel reach. As the official sponsor of the OrthoTec events in North America and Europe, the OrthoTec Community will be able to expand year in and year out with the inclusion of events attendees and exhibitors.

10. Join the OrthoTec Community Premier Package - $25,000 net Term – 12 months Full Page ad in OrthoTec NA and OrthoTec Europe Show Issues Sponsorship of an OrthoTec editorial driven webcast 250x300 Banner on www.OrthoTecOnline.comwww.OrthoTecOnline.com 250x300 Banner on OrthoTec monthly e-newsletter Package A – $10,000 net Term – 6 months Full Page ad in OrthoTec NA or OrthoTec Europe Show Issue 250x300 Banner on www.OrthoTecOnline.comwww.OrthoTecOnline.com 250x300 Banner on OrthoTec Monthly e-newsletter Package B - $5,000 net Term – 6 months ½ Page ad in OrthoTec NA or OrthoTec Europe Show Issue 728x90 bottom banner on www.OrthoTecOnline.comwww.OrthoTecOnline.com 728x90 bottom banner on OrthoTec monthly e-newsletter Individual Channel Costs Show Issue(s) – Full Page $4000 net, Half Page $2500 net Ortho Essentials Monthly E-newsletter - $1200 (250x300), $1000 (728x90), $900 (728x90 bottom ad space) OrthoTec Online - $1700 (250x300), $1500 (728x90), $1350 (728x90 bottom ad space)