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Be part of our very first neighbourhood supplement! This fall, Auto Trader™ will be distributing 107,000 copies of our Winter Driving Guide in the Ahunstic.

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Presentation on theme: "Be part of our very first neighbourhood supplement! This fall, Auto Trader™ will be distributing 107,000 copies of our Winter Driving Guide in the Ahunstic."— Presentation transcript:

1 Be part of our very first neighbourhood supplement! This fall, Auto Trader™ will be distributing 107,000 copies of our Winter Driving Guide in the Ahunstic / St- Laurent neighbourhood of Montreal. (Note: This issue will be published in French only.) Gain exclusive access to vehicle buyers in your community - and have your ads delivered right to their door! And, the convenient size puts our guide “on the go”, with consumers, in their cars, and when they're in an automotive mindset. Features: ■ Full colour, glossy pages ■ Pocket size ■ Interactive articles, like a winter maintenance checklist, a car lover's gift guide, and car models for Canadian winters ■ Plus, great offers from automotive businesses. Perfect Timing! The Auto Trader™ Winter Driving Guide will be packaged with the 2006-2007 Yellow Pages™ Ahuntsic St-Laurent Neighbourhood Directory, and delivered to all residents in early December, 2006 - just in time for special holiday offers, and winter car care tune ups!

2 Build traffic in your neighbourhood this winter with the Auto Trader™ Winter Driving Guide. This brand new product offers huge local exposure with a long shelf life. The combined power of two market leaders will deliver great results and strong advertising value. The Auto Trader™ Winter Driving Guide delivers 4 key benefits to your business: Distribution The Auto Trader™ Winter Driving Guide and the Yellow Pages™ Neighbourhood Directory will be distributed to every doorstep – delivering your message to every home, office and store in the Ahuntsic St-Laurent neighbourhood. Permanence With offers and interactive articles to take the Ahuntsic St-Laurent drivers right through the winter season, our guide will be a winter car reference to take customers from December right through Spring. Timing Use this unique opportunity to reach customers with special winter and holiday offers to build traffic to your business now, and through the typically low traffic period in January and February. Value Highly targeted distribution, permanence and timing, combined with the brand power of Auto Trader™ and Yellow Pages™ make the Winter Driving Guide a unique medium designed to bring results to your business, cost effectively.

3 107,000 customers. In your backyard. Get exclusive access to over 107,000 customers - right in your backyard. Our guaranteed free distribution gets your advertising message into the hands of local customers. Montreal: Ahuntsic St-Laurent

4 Total Population (2001)(3) Total Population 202,079 Males 95,476 47% Females 106,603 53% Household Income(2) Average Household Income $49,231 Population by Age (2001)(3) Adult 19+ 159,311 79% 20 to 29 years 28,662 10% 30 to 39 years 31,130 15% 40 to 49 years 38,994 15% 50 to 59 years 29,33615% 60 to 69 years 19,172 9% 70 to 79 years 17,563 9% 80+ years 9,686 5% Population by Postal Code(1) Population Dwellings Businesses H2B 16,214 8,307 209 H2C 15,856 8,163373 H2M 16,847 8,603250 H2N 5,897 2,4901,109 H3L 18,094 9,178656 H3M 14,456 6,211344 H4J 15,882 6,809311 H4K 10,574 3,971172 H4L 29,978 12,749514 H4M 10,432 3,978335 H4N 22,431 10,6361,037 H4R 12,022 5,4231,111 H4S 184 941,188 H4T 73 291,057 Total 188,941 88,6398,745 Consumer Spending - Vehicles (2001)(3) (1) Population estimates from Canada Post derived from the 2001 Census (2) 2001 Census from Statistics Canada. (3) DMTI Spatial Demographics Tetrad (2001) Pcensus and Consumer Spending Goods & Services (1996 Stats Can Family expenditure survey & MapINfo Canada 2005 estimates & projections)

5 Great advertising options with full-colour, glossy impact, offer you solutions that fit your budget and business goals. Display Ad Options Full Page $1190.00 1/2 Page $780.00 1/3 Page $535.00 Premium Ad Options– Limited Availability Front Cover Banner + Full Page $2140.00 Front Cover Tile + Full Page $1500.00 Inside Front Cover + Page 3 $2900.00 Editorial Page + Full Page $1785.00 Centrespread (9.75”x7.5”) $2900.00 Inside Back Cover + Last Page $1900.00 Back Cover + Full Page $4165.00 Limited Time Only! Speak to your YPG Regional Sales Manager today and start driving local business. Advertising Deadline: October 27, 2006 *All prices subject to applicable taxes.


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