Connecting to Social Media for Business Growth Saul Hafenbredl C. Blohm & Associates, Inc. #EDVentures14 1

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Our Time Together #EDVentures14 Objectives Presentation Application Implementation LUNCH 4

Objectives #EDVentures14 Identify AudienceSelect Media Establish Account(s)Engage Audience 5

The Big Three #EDVentures14 6

Best For: B2C Ideal Length: Less than 40 characters Post Types: Images, questions, links Timing: Evenings and mornings 7

#EDVentures14 Facebook Best Practices 1. Keep links outside of post copy 2. Use short, pithy titles 3. Share photos on timeline before adding to albums 8

#EDVentures14 Best For: B2B; authority Ideal Length: Between 16 and 25 words Post Types: Status, link, image, video link Timing: Mornings, lunch hour (local time) 9

#EDVentures14 LinkedIn Best Practices 1. Emphasize one post each week 2. Remember to share in groups 3. Share with your own professional network 10

#EDVentures14 Best For: B2B and B2C Ideal Length: 120 characters, 130 max Post Types: Status, link, photo, video Timing: Midday 11

#EDVentures14 Twitter Best Practices 1. Brevity is most important here 2. Know the difference between replies, mentions 3. Add links in the middle of tweets 12

#EDVentures14 Working Session 13

Identify Your Audience #EDVentures14 Principals Superintendents CIOs Tech Specialists Teachers School Board Members CTOs Parents Counselors Students Curriculum Coordinators LibrariansMedia Specialists 14

Choose Your Channel #EDVentures14 15

Get Started #EDVentures Create Your Account 2. Complete Your Profile 16

Developing Content #EDVentures14 17

#EDVentures14 Social Management 18

In Closing… Saul Hafenbredl | C. Blohm & Associates, Inc. | #EDVentures14 AudienceVoiceEngagement Other topics: goal-setting, measurement, leads, revenue 19