1. Ombudsman Social Media Training
Follow Surface Warriors on:
Facebook
Twitter
YouTube
Flickr
WordPress
Updated 1/25/12

2. What can Social Media do for you?
Stay in touch with deployed family members
Provide informative updates in a timely manner
Establish tone and help new members identify with the service
Keep your finger on the pulse of the command

3. It’s bigger than just Facebook…

4. It’s bigger than just Facebook…

5. Keys to Social Media success
Sharing other people’s/page’s content
Facebook share, Twitter retweet
Establishing your page as a credible news source
Frequent posts, breaking news updates, engagement with fans, response to questions
Positioning yourself as an official site
Including official verbiage, appropriate privacy settings, listing as government organization

6. Which site does what? Finding the best fit for YOU
Facebook Staying in touch
Twitter Instant text updates
Flickr Photo sharing
YouTube Video sharing
WordPress Blog posts
LinkedIn Prof. networking

7. SURFPAC Social Media Directory

8. What not to post Remember OPSEC! Troop movement schedules
Current & future locations of military units and ships
Descriptions of overseas bases
Unit morale
Results of operations
Discussions of areas frequented by service members
overseas
Daily military activities and operations
Technical information
Operation plans
Details of weapons systems
Equipment statuses
Meeting times and places
Names and relationships
Do not tag individuals, even if you know them!
Remember: OPSEC applies to , too!

9. What kind of Facebook page should I have?
Facebook fan page
Surface Warriors, U.S. Navy, ship pages
Facebook account
Personal pages, add friends, “like” pages
Facebook group
Members added manually or request permission to join, can be set to private
Community pages
Wiki pages (unofficial and cannot be edited)
Facebook Timeline
Will be mandatory in a few weeks, previous activity more accessible, time oriented, very visual

10. What should I post? Stories, photos, videos! Engaging content!
Look for content on Navy.mil, SURFPAC website, official ship websites, other command’s social media pages
Pages to follow
Surface Warriors, U.S. Navy, U.S. Pacific Fleet, sister ships

11. Tweets, Retweets, @mentions
Twitter dialogue
Twitter handle
Tweets (140 character max.)
Retweets (reposting others’ tweets)
Hashtags (#SNA12)
Shorted links (goo.gl or bitly.com)

12. QR Codes Quick Response code Embedded URLs Good for shortening links
Do not use with secure information
Can be scanned with smartphone
Scan with NeoReader/Lynkee
Easy & free to create

13. Going viral YouTube videos Create a Google account to log in
All videos are public
Great to share on Facebook
Should be somewhat short (2 min. max)
Appropriate for christenings, commissionings, farewells, homecomings, exercises, etc.
Flips on Ships program

14. A picture is worth a thousand words
Flickr
Free online photo gallery
Create a Yahoo! account
Organize collections & sets
Write captions
Make public or private
Share photos with URL

15. Blogging Creates an archive of stories Creative freedom of topics
Hyperlink to other sites
Can have guest bloggers, share content w/other blogs
Can embed photos & videos into posts

16. Follow us! Facebook.com/surfacewarriors Twitter.com/surfacewarriors
Flickr.com/surfacewarriors
YouTube.com/comnavsurfpac
iDriveWarships.wordpress.com

17. Questions?
Contact: Kai Oliver-Kurtin SURFPAC Social Media Director *These materials will be online