3. PEER SUPPORT GUIDANCE COMMUNICATION RECRUITMENT STUDENT PROFESSIONAL DEVELOPMENT RESEARCH

5. Nearly two-thirds of the millennial generation use social media to research colleges, nearly 75% find it influential.

7. Facebook I like golf. TwitterI am playing #golf. (hashtag) InstagramHere is an artistic photo of a golf ball. LinkedInMy skills include golfing. YouTubeWatch a video of me playing golf. TumblrA log of my golfing trips. PinterestA collection of my favorite golf courses.

9. Post a photo to your timeline or to an album COVER PHOTO PROFILE PICTURE & COVER PHOTO TIMELINE ALBUM POSTED TO TIMELINE TAG OTHER USERS IN YOUR PHOTOS

10. Compose a tweet with an image IMAGE THUMBNAIL PHOTO APPEARS UNDER TYPE USE HASHTAGS TO GROUP YOUR PHOTOS TAG YOUR LOCATION & OTHER USERS USING THE @ SYMBOL

11. Insert a photo in your activity feed PROFILE PICTURE POST VISUAL CONTENT IN YOUR UPDATES SECTION

12. Upload a photo to your blog UPLOAD PHOTO DIRECTLY TO YOUR BLOG SEARCH ENGINE CATEGORIZED BY POPULARITY CUSTOMIZE YOUR BLOGS THEME

13. Upload and edit your photo EDIT YOUR PHOTO USING PRESET FILTERS OPTIMIZE YOUR REACH BY USING HASHTAGS SHARE YOUR PHOTO ACROSS NETWORKS SEE WHO LIKED AND/COMMENTED

14. Upload and edit your video

15. Upload a photo directly to your board

16. 61 University Pages +20,000 Likes

19. 1.6 billion+ monthly active users Primary Market: 16–24 year olds make up 32% of current users 25-34 year old make up 29% Purpose: Free video-sharing website that lets registered users upload and share video clips online.

20. 5 Channels 611 Subscribers +170,000 Video Views

21. 255 million monthly active users Primary Market: 25 to 34 year olds makeup 31% of users 16 to 24 year olds makeup 30% of Twitter Purpose: Twitter communicates in the form of a “tweet,” (140- characters max). Uses hashtags and shortened links in body of tweet Can add visual imagery to tweets, such as photos.

22. CAB Eastern 1,039 tweets 1,024 followers Eastern CT Warriors 1,163 tweets 497 followers

25. 200 million active users a month Primary Market: 16-24 year old makeup 39% of users 25 to 34 year old makeup 32% of Instagram Purpose: Post photos and videos Enhance your photos or videos with easy preset editing features. Hashtags to filter searches

28. #decphotoadayeastern #thankfuleastern

29. 187 million active users a month Primary Market: United States makes of 29% of Networks, about 100 million profiles 13% of Millennials 15-34 years old use LinkedIn Males make up 56% of user profile, women make up 44% Purpose: People can find skills and expertise on LinkedIn Users can endorse each others skills Eastern Connecticut State University Education Profile Page

30. 187 million active users a month Eastern Connecticut State University Alumni Page

31. 187 million active users a month

32. 6.7 million active users a month Primary Market: 16-24 year old makeup 45% of users Purpose: Microblog used to post short videos and animated gifs

34. Primary Market: 24-35 year old makeup 48% of users Purpose: Users can upload, save, sort, and manage images—known as pins—and other media content through collections known as pinboards. Users can then save individual pins to one of their own boards using the "Pin It" button, with Pinboards typically organized by a central topic or theme. 70 million active users a month

35. 31 Boards (photo albums) 2,023 Pins (images) 218 followers 772 likes

36. The Virtual Tour Board features 18 screen shot images of the “stops” on the App. The Student Life Board features 22 photos of student interacting on campus.

38. THANK YOU FOR ATTENDING THIS LECTURE! We will be holding more lectures focusing on individual networks. All lectures will be held in the PDR at noon. DATES FOR UPCOMING LECTURES: Facebook November 3 rd, 2014 Twitter December 1 st, 2014 YouTube February 2 nd, 2015 LinkedIn March 2 nd, 2015 Instagram April 6 th, 2015