1. Channel / How Delivered
Communication Plan
Project:
Author:
Date
Audience
Objective
Key Message
Channel / How Delivered
When Delivered
Who Delivers
Internal
Leadership team
Staff
External
Parents
Students
PTA/Parent leaders
Community groups
Why are we communicating? What result do we want?
What is the single compelling idea you want remembered?
Website
SMS/Mobile
Automated Phone Call
Social Media
Video
Parent Flier
Parent Letter
When is this message the most timely?
Who is the best person to share this message?
Notes:

2. Channel / How Delivered
Communication Plan - Example
Project: New Carpool Line
Author: Ms. Jones
Date: August 24, 2016
Audience
Objective
Key Message
Channel / How Delivered
When Delivered
Who Delivers
Leadership team
Awareness of how to share information about the new carpool procedure.
We want students to be safe, therefore we must change the traffic patterns.
Staff meeting
Aug 22
Principal Smith
Parents
Awareness of the new traffic pattern.
Website
Alert banner
Blog post
Transportation section
Social Media
Facebook - Link to webpage
Twitter - Link to webpage
Week before school starts – Aug 24
Principal Smith, Class teachers.