Using Facebook to Connect With Customers. Outline Questions from Librarians Introduction to Facebook Uses for Facebook Hands-On Workshop Summary / Conclusions.

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Presentation transcript:

Using Facebook to Connect With Customers

Outline Questions from Librarians Introduction to Facebook Uses for Facebook Hands-On Workshop Summary / Conclusions

What is Social Networking? A way to connect with friends, family and colleagues online Websites that help connect you with people with similar interests to you Online tools that keep connected to your customers and patron base Keyword: CONNECT

Why Social Networking? It’s where your patrons are One place to keep all contacts is not as popular as it used to be A new way to deliver news and information

Social Networks & Your Patrons Social Network Stats from PEW (Jan 2009) 75% of online adults have a profile on a social network site 57% of online adults have a profile on a social network 30% of online adults have one 19% of online 45 to 54 year olds have a profile 10% of online 55 to 64 year olds have a profile 7% of online adults 65 and older have a profile

More Facebook Stats More than 200 million active users Facebook is the 4th most-trafficked website in the world Over 55,000 regional, work-related, collegiate, and high school networks 45% of Facebook’s US audience is now 26 years old or older The fastest growing segment in the US: Women over 55 Facebook’s monthly growth accelerated by at least 25% in 30 countries in January 2009 vs. December 2008

More Facebook Stats

Why Facebook? Outreach opportunities Virtual networking with librarians Advertising opportunities Your patrons are there! (or will be soon)

Your Library on Facebook

Your Group on Facebook

Facebook Applications

Let’s Get Started Create a Facebook account Find Friends Update Your Profile Set up your privacy Create a page for your library Find Applications …. and more

Reading List IT Professional says “No” & Phil Bradley Responds Privacy Settings Every Facebook User Should Know Facebook Essential Apps for Your Brand’s Facebook Page

Reading List Create a Facebook App for your Library Our Library Facebook page facebook-page/ facebook-page/ Facebook as a social search engine and the implications for libraries in the twenty-first century Library Hi Tech / 2008 / 26 (4) / pp / DOI: /

Thank You Nicole C. Engard Open Source Evangelist, LibLime Slides: > click Publications & Presentationshttp://web2learning.net