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Using Social Networks in Education Region One Technology Conference May 11, 2010.

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Presentation on theme: "Using Social Networks in Education Region One Technology Conference May 11, 2010."— Presentation transcript:

1 Using Social Networks in Education Region One Technology Conference May 11, 2010

2  Introductions  Brief history of social networking  Social networks in education  Twitter  Facebook

3  This is an overview of social networks. We will focus on accounts for the organization.  Most benefit for those starting out with organizational accounts  We welcome feedback from “power users.”

4 “A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest,…etc.” Wikipedia. Downloaded May 5, 2010, 1:35 PM “A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.” Wikipedia., May 5, 2010, 1:48 PM.

5 1978- 1993 Usenet ARPANET BBS Listserv 1994 Geocities 1995 TripodClassmates.comWikiWikiWeb 2002 Friendster 2005 MySpace Ning 2006 FacebookTwitter

6 YouTube video:


8 From Pew Internet and American Life Study, September 2009








16  Keep intended audience informed about upcoming events and latest news  Social network features propagate more posts (spread the word)  More instant than email  Mobile support expands your audience (Is your school web page mobile ready?)

17  Things to consider (3 Ps)  Study district POLICY  Get PERMISSION to represent the district  Determine PURPOSE

18  Customize your accounts  Select a good “name” for your accounts beginning with a organizational email account  Create account(s)  Select a theme and/or image to brand your site ▪ Upload profile image  Change your privacy settings

19  Create posting guidelines  Type of information to post  Who will post? Plan for different staff over time.  Frequency of posts?  Publicize  Supply audience URL; i.e.: on web pages and newsletters  Consider that all information will be public – post carefully

20 The APPS

21  Twitter is a messaging platform located at -referred to as “Micro-blogging”  Users “Tweet” messages 140 characters or less  Other interested users “Follow” tweeters.

22  Username: Your Twitter identity  Example:  Tweet: a single Twitter status update (max. 140 characters)  Follower: User who receives your tweets  List: Collection of Twitter accounts that you follow as a whole  Trend: a commonly tweeted keyword

23  Tweet: post a status update  Follow: add Twitter user whose updates you will receive  Retweet: post a tweet someone else posted for your followers to see  Direct message: send a private tweet to a specific user

24  Hashtags are specially marked keywords inside of tweets that indicate the topic of the tweet – Similar to tags or subject headings  Use # to indicate a hashtag, – #technology, #library or #science  Example from  Bono is 50 years old today. #rock #pop #birthdays #music #rock#pop#birthdays#music

25  Use @ when a user is mentioned.  Example: @esc1library posted the summer staff development schedule  Save space by shortening URLs  Two popular hortening tools ▪ ▪

26  Examples:  Tweetdeck  Hootsuite  Twitpic

27  A social networking website ▪ Anyone over age 13 with a valid email address can join.  Users can ▪ add friends ▪ send messages to friends ▪ Update personal profiles to notify friends about themselves ▪ Join networks by organization, workplace, school, college, etc. ▪ Upload pictures, videos, etc.

28 Maria Elena Ovalle (956) 984-6055

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