1. Using Facebook to Connect With Customers

2. Outline Questions from Librarians Introduction to Facebook
Uses for Facebook
Hands-On Workshop
Summary / Conclusions

3. What is Social Networking?
A way to connect with friends, family and colleagues online
Websites that help connect you with people with similar interests to you
Online tools that keep connected to your customers and patron base
Keyword: CONNECT

4. Why Social Networking? It’s where your patrons are
One place to keep all contacts
is not as popular as it used to be
A new way to deliver news and information

5. Why Facebook? Your patrons are there! (or will be soon)
Outreach opportunities
Virtual networking with librarians
Advertising opportunities
Your patrons are there! (or will be soon)

6. Facebook & Your Patrons
Extremely popular
Most popular website among young adults (18-24)

7. More Facebook Stats More than 100 million active users
Facebook is the 4th most-trafficked website in the world
Over 55,000 regional, work-related, collegiate, and high school networks
More than half of Facebook users are outside of college
The fastest growing demographic is those 25 years old and older

8. Your Library on Facebook

9. Your Library on Facebook

10. Your Group on Facebook

11. Your Group on Facebook

12. Facebook Applications

13. Facebook Applications

14. Facebook Applications

15. Let’s Get Started Create a Facebook account Find Friends
Update Your Profile
Set up your privacy
Create a page for your library
Find Applications
…. and more

16. Reading List
IT Professional says “No” & Phil Bradley Responds
10 Privacy Settings Every Facebook User Should Know
Facebook
Create a Facebook App for your Library
Facebook as a social search engine and the implications for libraries in the twenty-first century Library Hi Tech / 2008 / 26 (4) / pp / DOI: /

17. Open Source Evangelist, LibLime
Thank You
Nicole C. Engard
Open Source Evangelist, LibLime
Slides: > click Publications & Presentations