Propaganda Techniques

Slides:

Advertisements

Similar presentations

Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.

Advertisements

Persuasive Devices ( Propaganda)

Types of Persuasion Fasten your seatbelts! Get ready to blast off into the wonderful world of persuasion!!!

Propaganda and Persuasive Techniques. Propaganda Propaganda is used to influence people to believe, buy or do something.

Persuasion Techniques

Persuasive Techniques PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior. (Otherwise known as: PROPAGANDA)

Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,

Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.

Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.

Propaganda Pop-quiz!.

Propaganda Part One. What is Propaganda? Method or approach to spread ideas that further a cause, such as political, commercial, or religious There are.

-- WORDS TO CONVINCE YOU TO DO, BUY, OR BELIEVE.

Persuasion Techniques Propaganda and Advertising.

Propaganda and Advertising What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.

Unit 6 Text Analysis Workshop

Persuasive Techniques Propaganda and Advertising.

Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.

What is propaganda? 1 : the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person 2 : ideas,

Warm-up: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.

Advertising Techniques What creates the need? “Buy it for me now!”

Propaganda Quiz!.

PERSUASIVE TECHNIQUES What is persuasion? A means of convincing people:  to buy a certain product  to believe something or act in a certain way  to.

PERSUASIVE TECHNIQUES BANDWAGON APPEAL Everyone is doing it! Taps into people’s desire to belong.

Argumentative and Persuasive Writing. What is Persuasive Writing? Writing used to: change the reader’s point of view request an action by the reader ask.

PERSUASIVE TECHNIQUES. HUMOR uses jokes, plays on words, clever pictures or cartoons.

Seven Common Forms of Propaganda

Persuasion, Propaganda, Advertising

Propaganda  Techniques used to influence opinions, emotions, attitudes or behavior.  The purpose is to benefit the sponsor.  It appeals to the emotions.

What is propaganda? A way to persuade many people at once.

Persuasive Techniques

What is Propaganda? Propaganda is What? – – a form of communication – –that is aimed at influencing the attitude of a communityinfluencing – –toward some.

Persuasive Techniques/ Propaganda (Listen) Techniques used to influence opinions, emotions, attitudes or behavior. Techniques used to influence opinions,

Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor. It appeals to the emotions not.

Quiz: Which type of propaganda technique is used in the following ads? A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal.

Examples of Persuasive Techniques in Advertising

Analyzing an Advertisement Persuasion Is All Around You!

Persuasion Techniques Propaganda and Advertising.

Propaganda and Persuasive Techniques. Emotional Appeal What is emotional appeal?

Do Now…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them? Do you.

Persuasive Techniques

Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. Techniques used to influence opinions, emotions, attitudes or behavior.

In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them?

Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. Techniques used to influence opinions, emotions, attitudes or behavior.

PERSUASION TECHNIQUES and the Media. Media A means for sending information to large numbers of people (mass media)

1. Attracts attention : attractive COLORS, BOLD HEADINGS, and pictures. 2. Arouses interest : good word choice 3. Creates desire : uses propaganda techniques.

Aristotle’s Appeals A triad of persuasion….

Advertising Strategies

Do Now: In your notebooks….

Ethos, Pathos & Logos.

Persuasive Techniques

Persuasive Appeals & Reasonings

Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor. It appeals to the emotions not.

English I Bell Work 6 May 2016 On the top of your sheet, answer the following question: How do advertisers try to influence customers?

What do all these pictures have in common?

Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them? Do you think.

Persuasive Techniques

Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the writer. It appeals to the emotions not.

Do Now: In your notebooks….

Bias Strong emotions that make an author see things from only one side rather than thinking of the facts.

Warm-up What are some advertisements that you’ve seen that stand out to you? Why do they grab your attention? Name and explain three. What are some effective.

Do Now: In your notebooks….

Persuasive Techniques

What do all these pictures have in common?

1.transfer - associating emotions with an ad, usually good feelings

Tuesday August 22nd 2017 Museum of Me – Propaganda Posters.

Unit 3: Notes #22 PROPAGANDA

Persuasive Techniques

What appeal are advertisers using to get you to buy their product?

1.transfer - associating emotions with an ad, usually good feelings

Persuasive Techniques or…….

Presentation transcript:

Propaganda Techniques Bandwagon Technique Testimonial generalities Name calling Plain Folks Snob Appeal Transfer

Bandwagon Technique Everyone is doing it! You should too!!!

Testimonial Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

Glittering generalities Use “loaded” words like . . . new improved best

Name Calling

Snob Appeal aims to flatter The ultimate driving machine aims to flatter Makes insinuation that this product is better than others. “avant garde” ahead of the times. Lexus sports car

Plain Folks Makes the leaders look like Plain folks (mom and pop style). a convincing method to show they are just common people. Opposite of snob appeal

Transfer -Feelings (good or bad) are transferred to something else. Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.

PRACTICE: 1. What type of propaganda technique is used in the following ad? Bandwagon Glittering generalizes Testimonial Name-Calling Plain Folks Snob Appeal Transfer

2. What type of propaganda technique is used in the following ad? Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Transfer

3.

4. What type of propaganda technique is used in the following ad? Bandwagon Glittering generalities Testimonial Name-Calling Plain Folks Snob Appeal Transfer

5. What type of propaganda technique is used in the following ad? Bandwagon Glittering generalities Testimonial Name-Calling Plain Folks Snob Appeal Transfer

6. What type of propaganda technique is used in the following ad? Bandwagon Glittering generalities Testimonial Name-Calling Plain Folks Snob Appeal Transfer

7. What type of propaganda technique is used in the following ad? Bandwagon Glittering generalities Testimonial Name-Calling Plain Folks Snob Appeal Transfer

8. What type of propaganda technique is used in the following ad? Bandwagon Glittering generalities Testimonial Name-Calling Plain Folks Snob Appeal Transfer

9. What type of propaganda technique is used in the following ad? Bandwagon Glittering generalities Testimonial Name-Calling Plain Folks Snob Appeal Transfer

10. What type of propaganda technique is used in the following ad? Bandwagon Glittering generalities Testimonial Name-Calling Plain Folks Snob Appeal Transfer

11. What type of propaganda is this? Bandwagon Glittering generalities Testimonial Name-Calling Plain Folks Snob Appeal Transfer

12. What type of propaganda is this? Bandwagon Glittering generalities Testimonial Name-Calling Plain Folks Snob Appeal Transfer

13. What type of propaganda is this? Bandwagon Glittering generalities Testimonial Name-Calling Plain Folks Snob Appeal Transfer

14. What type of propaganda is this? Bandwagon Glittering generalites Testimonial Name-Calling Plain Folks Snob Appeal Transfer

1.B. 2. C 3. C 4. D 5. A 6. C 7. B 8. b 9. a 10. F 11. C 12.D 13 F 14. b

Persuasion categories Pathos: using emotion to persuade propaganda, images, stories, flattery, Starving children commercials .

Persuasion categories Ethos: Using morals or ethics to persuade. Showing the person has the experience to speak ( street credit) Obama was raised middle class, people will listen to him when he speaks of the problems of the middle class

Persuasion categories Logos: using logic to persuade. Cited facts or statistics America has an obesity problem. 45% of elementary age children are over weight.