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Warm-up What are some advertisements that you’ve seen that stand out to you? Why do they grab your attention? Name and explain three. What are some effective.

Published byMitchell Floyd Modified over 5 years ago

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Presentation on theme: "Warm-up What are some advertisements that you’ve seen that stand out to you? Why do they grab your attention? Name and explain three. What are some effective."— Presentation transcript:

1 Warm-up What are some advertisements that you’ve seen that stand out to you? Why do they grab your attention? Name and explain three. What are some effective persuasive techniques when trying to get someone to do or buy something? Name and explain three.

2 Propaganda

3 Propaganda techniques used to influence opinions, emotions, attitudes or behavior

4 Bandwagon Technique Everyone is doing it, so you should too.

5 Testimonial connect a famous or respectable person with a product or item.

6 Name Calling or Stereotyping

7 Plain Folks Makes the leaders look like plain folks (mom and pop style). A convincing method to show they are just common people.                                                             

8 Transfer Feelings (good or bad) are transferred to something else.
Transfer tries to make you view something in the same way as they view something else. Ex: In the Kerry vs. Bush campaign, an internet circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.                    

9 Glittering Generalities
use of virtue words the opposite of name calling links a person, or idea, to a positive symbol Examples: democracy, patriotism, family

10 Fear plays on deep-seated fears
warns the audience that disaster will result if they do not follow a particular course of action. Example: an insurance company pamphlet includes pictures of houses destroyed floods, followed up by details about home-owners’ insurance.

11 Bad Logic an illogical message is not necessarily propagandistic; it can be just a logical mistake it is propaganda if logic is manipulated deliberately to promote a cause. Example: Senator X wants to regulate the power industry. All Communist governments regulate their power industries. Senator X is a Communist.

12 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer C. Testimonial

13 C. Testimonial

14 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name Calling

15 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer A. Bandwagon

16 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer C. Testimonial

17 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Bandwagon

18 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Testimonial

19 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name -Calling

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