Presentation on theme: "Seven Common Forms of Propaganda"— Presentation transcript:
1 Seven Common Forms of Propaganda Don’t Get Sucked In!Seven Common Forms of Propaganda
2 Name-Calling Don’t Get Sucked In! Uses names that create fear or hatredLinks a person or idea to a negative symbolOccurs often in politics and wartime but not often in advertisingUses words that have a negative connotationLabels the target something that you dislikeUse sarcasm and ridiculeDon’t Get Sucked In!Think about the person or idea after separating your feelings about the name from your feelings about the actual idea or proposal. Get more information before you decide.
3 Glittering Generalities Use highly general, abstract statements that can't really be provenEvoke a positive emotional responseOccur often in politics and political propagandaUse virtue wordsAre linked to highly valued conceptsDon’t Get Sucked In!Think about the issue after removing the glittering generalities from the actual idea or proposal.
4 Transfer Don’t Get Sucked In! Attempts to link two objects or proposalsTries to get you to feel the same way about the two thingsCreates positive or negative linksUsed often in politics and during wartimeDon’t Get Sucked In!Think about the good and bad points of the idea or item separately from your beliefs about other objects or proposals, even if they are similar. Get more information before you decide.
5 Testimonial Don’t Get Sucked In! Uses quotations or endorsements from famous and/or respected peopleAttempts to connect a famous or respectable person with a product or itemClosely connected to the transfer technique by connecting an agreeable person to another itemUsed often in advertising and political campaignsDon’t Get Sucked In!Think about the good and bad points of the product or item apart from the person or organization giving the testimonial. Get more information before you decide.
6 Plain folks Don’t Get Sucked In! Attempts to convince you that his or her views are the same as yours and other “regular people”Appears to be beneficial to you and other “regular people”Uses vocabulary, speech patterns, activities, inside jokes and references to convince you that “we’re the same”Very effective when used with glittering generalitiesAttempts to convince you that their views are valid because they are similar to yoursUsed often in political campaignsDon’t Get Sucked In!Think about the proposals and ideas separately from the style they are presented in and the personality of the presenter. Get more information before you decide.
7 Card stacking Don’t Get Sucked In! Presents only information that is positive to an idea or proposalOmits negative informationUsed in almost all forms of propagandaExtremely effectiveMost of the information is trueDangerous because it leaves out important informationDon’t Get Sucked In!Get more information before you make a decision.
8 Bandwagon Don’t Get Sucked In! Encourages you to follow the crowd Tries to convince you that one side will win because it has the most peopleUsed frequently in many formsExtremely effectiveMay try to convince you that you’ll be left out if you don’t participate, since everyone else has joined inUsed in advertising, wartime, and peacetimeDon’t Get Sucked In!Think about the good points and bad points of joining instead of thinking about the number of people who have already joined. Get more information before you decide.