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Persuasive Techniques

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Presentation on theme: "Persuasive Techniques"— Presentation transcript:

1 Persuasive Techniques
(Otherwise known as: PROPAGANDA) PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior.

2 What do all these pictures have in common?

3

4 What is persuasion? Generally an appeal to emotion, not intellect.
An attempt to change your behavior It attempts to “guide your choice”

5 Who uses propaganda? You and I!!! Military Media Advertisers
Politicians You and I!!!

6 Propaganda Techniques
Bandwagon Technique Testimonial Loaded Word Misuse of statistics Name calling or stereotyping Plain Folks Snob Appeal Transfer

7 Bandwagon Technique Everyone is doing it! You should too!!!

8 Testimonial Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

9 Loaded Word Use “loaded” words like . . . new improved best

10 Misuse of Statistics When the statistics are based on a falsehood.

11 Name Calling or stereotyping

12 Snob Appeal aims to flatter
The ultimate driving machine aims to flatter Makes insinuation that this product is better than others. “avant garde” ahead of the times. Lexus sports car

13 Plain Folks Makes the leaders look like
Plain folks (mom and pop style). a convincing method to show they are just common people. Opposite of snob appeal                                                             

14 Transfer -Feelings (good or bad) are transferred to something else.
Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.                    

15 PRACTICE: What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer B. Loaded word

16 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer C. Testimonial

17 C. Testimonial

18 Loaded Word

19 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name Calling

20 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer A. Bandwagon

21 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer C. Testimonial

22 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Loaded Word

23 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Loaded Word

24 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Bandwagon

25 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer 95% of homework assigned is busy work and is not beneficial to the student! Misuse of Statistics

26 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer                            Snob Appeal

27 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Testimonial

28 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name -Calling

29 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer F. Snob appeal

30 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer B. Loaded Words

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