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Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them? Do you think.

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Presentation on theme: "Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them? Do you think."— Presentation transcript:

1 Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them? Do you think you are good at convincing people?

2 What do all these pictures have in common?

3 Persuasive Techniques
(Otherwise known as: PROPAGANDA) PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior.

4

5 What is persuasion? Generally an appeal to emotion, not intellect.
An attempt to change your behavior It attempts to “guide your choice”

6 Who uses propaganda? You and I!!! Military Media Advertisers
Politicians You and I!!!

7 Propaganda Techniques
Bandwagon Technique Testimonial Loaded Word Misuse of statistics Name calling or stereotyping Plain Folks Snob Appeal Transfer

8 Bandwagon Technique Everyone is doing it! You should too!!!

9 Testimonial Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

10 Loaded Word Use “loaded” words like new improved best

11 Misuse of Statistics When the statistics are based on a falsehood.

12 Name Calling or stereotyping

13 Snob Appeal aims to flatter
The ultimate driving machine aims to flatter Makes insinuation that this product is better than others. “avant garde” ahead of the times. Lexus sports car

14 Plain Folks Makes the leaders look like
Plain folks (mom and pop style). a convincing method to show they are just common people. Opposite of snob appeal                                                             

15 Transfer -Feelings (good or bad) are transferred to something else.
Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.                    

16 PRACTICE: What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer B. Loaded word

17 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer C. Testimonial

18 C. Testimonial

19 Loaded Word

20 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name Calling

21 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer A. Bandwagon

22 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer C. Testimonial

23 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Loaded Word

24 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Loaded Word

25 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Bandwagon

26 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer 95% of homework assigned is busy work and is not beneficial to the student! Misuse of Statistics

27 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer                            Snob Appeal

28 Testimonial What type of propaganda is this? Bandwagon Loaded Words
Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Testimonial

29 D. Name -Calling What type of propaganda is this? Bandwagon
Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name -Calling

30 F. Snob appeal What type of propaganda is this? Bandwagon Loaded Words
Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer F. Snob appeal

31 B. Loaded Words What type of propaganda is this? Bandwagon
Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer B. Loaded Words

32 Individual assignment: Due Tuesday
Choose a type of persuasive device. Come up with an advertisement for a club that does not currently exist at Dauphin. You must use color! You may use ONLY the following: 1.) Misuse of statistics 2.) Name calling or stereotyping 3.) Plain Folks 4.) Snob Appeal 5.) Transfer 6.) Loaded Words On the back, explain which type of propaganda it is and why.

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