1 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 1 Web Sites II Path:\\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Products_a nd_Services\Auto- Gen_Sites\Phase_2\Requiements_Documents\Websites_Phase2_Wireframes.ppt\\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Products_a nd_Services\Auto- Gen_Sites\Phase_2\Requiements_Documents\Websites_Phase2_Wireframes.ppt Team: Jeff Suarez; Elise Rhoads; Catherine Bassett; Jonathan Habeski; Marco Lara; Kishore Narra; Jason Rowe; Jennifer Hood; Gavin House; Kirk Doggett; Rohit Mathur Purpose: Identify new pages and interaction flow for new product option - Web Sites Description: Screen shots showing areas to consider. Page descriptions are listed with each page. Creative Issues: TBD Graphics Any new assets will be provided marketing or Dave Ball Copy Specific page changes pages will require new copy from Marketing Continued… Initiative: Web Sites II Author: Rohit Mathur Magic #Creative Time Estimate: Due 4/5/07 Date: 5/28/06 rev. 0.0Code Freeze: 4/25/07 Project Manager : Jay Suarez Internal Launch Date: NA External Launch Date: /8/07

2 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 2 New Page List

3 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 3 Contents

4 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 4 Purpose and Benefits Purpose: New Web Site rollout. Benefits: Web Sites leverages matching technology. Expand VistaPrint market into promotional apparel New Acquisition product Risks: Web Sites which requires all-new inventory and production process. Web Sites may not resonate with our established personas Target Customers: Howard the Hurried Patricia the Perfectionist Lee the Loyal Customer Nancy the Nervous

5 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 5 Web Site Interaction Flow (template) Home page (p 6) Web Site Product page (p 28) Web Site Gallery page (P 34, 42) Sign-In No Signed In? Studio (p 48, 50) 1/25 Returning Home Page (p 8) Yes Large Preview Popup (p 36, 38, 40) Preview Popup (p 36) Logo Gallery (p 26) Specials Page (p 10) Other pages Quote Calculator - 1 (p 16) Quote Calculator - 2 (p 18) Quote Calculator - 3 (p 20) Quote Calculator PDF Proof (p 60) Sign-in (p xx) Quote Calculator - 2 (p 18) Quote Calculator - 3 (p 20) FastPath Package Options Web Address ConfirmationBilling Has Gold Package / First time customer need a web site Has a current web site and need another web site Has a current web site which got cancelled & need another web site Update to Gold Package? Yes Please update To Gold Package No

6 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 6 Home Page

7 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 7 Home Page User Experience Description Customers who want Web sites can easily find them on the Home page Functional Requirements Web Site links to product pages 11/10 Customer Goals: See the link for Web Site Business Goals: Show Web Site link under main heading.

8 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 8 Returning Customer Home Page User Experience Description First-time visitors can see the design website in the “My Portfolio” as well as a link to configure the website in “My Account” section. Functional Requirements On Clicking the “Configure” or Edit link user can customize the site in Dashboard section. Next Steps: Creative: Melissa - consult with Molecular on taxonomy Dave - mockup final page 11/10 Customer Goals: Learn about the website section Added in their account Learn how to configure or edit it Business Goals: Show Website details in the customers account

9 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 9 Specials Page

10 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 10 Specials Page User Experience Description Customers can see the option for web site on the same product page. Functional Requirements Next Steps: Need designs and final creative – Graphics – Kirk & Web Team – Copy – Joanne Vignos 11/10 Customer Goals: Learns about custom web site Business Goals: Show Web Site features available for the customers

11 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 11 Web Site Product page-V1 User Experience Description Customers can see the pricing details, the website packages being offered and the various website samples on the same product page. Functional Requirements Choose a design template and start how to customize the same Simplify pricing table Simplify packages offered –Requests: Change About Websites page to just have FAQ Remove top section and samples from FAQ Need details for the packages table (Basic, Silver, Gold) 11/10 Customer Goals: Learn Pricing Learn what’s included Learn process for creation Learn what’s available Business Goals: Merchandise Websites Show Samples

12 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 12 Web Site Product Page-V2

13 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 13 Web Site Product page-V2 User Experience Description Customers can see the pricing details, the website packages being offered and the various website samples on the same product page. Functional Requirements Choose a design template and start how to customize the same Simplify pricing table Simplify packages offered – Requests: Change About Websites page to just have FAQ Remove top section and samples from FAQ Need details for the packages table (Basic, Silver, Gold) Customer Goals: Learn Pricing Learn what’s included Learn process for creation Learn what’s available Business Goals: Merchandise Websites Show Samples

14 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 14 Free Gallery FPO

15 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 15 Free Gallery User Experience Description Customer can see available categories and choose desired design. Functional Requirements As existing for Galleries Web Sites Info and Pricing link will take back to product page Next Steps: Need the anticipated content categories Determine taxonomy of content category links – Marketing and Content 11/10 Customer Goals: Browse designs by Styles available Select the best design Search Design by Keywords Business Goals: Show various styles available

16 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 16 Gallery

17 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 17 Gallery User Experience Description Customer can see available categories and choose desired design. Functional Requirements As existing for Galleries Web Sites Info and Pricing link will take back to product page Next Steps: Need the anticipated content categories Determine taxonomy of content category links – Marketing and Content 11/10 Customer Goals: Browse designs by industry Select the best design Search Design by Keywords Business Goals: Show various samples available

18 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 18 BC Logo Tool 1 User Experience Description Customer can see available categories and choose desired design. Functional Requirements As existing for Galleries Use hierarchical category list for Large Foil If customer is in Signature Foil Gallery, and selects a design, take them through the upload file path (page 54). Include cross-links to Small Foil and Date Foil – links point to gallery pages Next Steps: Need the anticipated content categories Determine taxonomy of content category links – Marketing and Content 11/10 Customer Goals: xxx Business Goals: xxx

19 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 19 Website Pricing – 3 11/1 User Experience Description Customer can view the basic package details from the given table Functional Requirements Customer Goals: See details for the package. See total price See what’s included in package See total price to pay Business Goals: Provide accurate price for package

20 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 20 Website Pricing – 4

21 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 21 Website Pricing – 4 User Experience Description Customer can view the basic package details from the given table Functional Requirements Customer Goals: See details for the package. See total price See what’s included in package See total price to pay Business Goals: Provide accurate price for package

22 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 22 MPSO - Matching Back Side MatchingAccessories

23 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 23 MPSO – Matching 2/13 User Experience Description As existing for Select Options Functional Requirements As existing MCR Tickets # xxxxx JIRA Tickets # xxxxx Next steps Customer Goals: As existing Business Goals: As existing

24 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 24 MPSO - Accessories Back Side MatchingAccessories

25 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 25 MPSO – Accessories 2/13 User Experience Description As existing for Select Options Functional Requirements As existing MCR Tickets # xxxxx JIRA Tickets # xxxxx Next steps Customer Goals: As existing Business Goals: As existing

26 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 26 Cart Free Custom Web Sites

27 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 27 Cart User Experience Description Customers can clearly see Free custom web site, and pricing for their order which is FREE. Functional Requirements As shown Customer can change quantities for each size Customer can zero-out a size to delete web site – If zero is chosen, a popup alert will appear asking “Are you sure?” – Deleting a size zeros the associated pricing, but row is not deleted until customer clicks ‘next’ – No zero quantity items are meant to show on the Billing page Next Steps: 2/13 Customer Goals: Ensure order accuracy Understand pricing Business Goals: Show accurate options and pricing

28 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 28 Billing - Review Page User Experience Description Same as existing Functional Requirements Same as existing – Show T-Shirt cart display here Next Steps: 2/13 Customer Goals: xxx Business Goals: xxx

29 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 29 Billing – Complete Order

30 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 30 Billing – Complete Order User Experience Description Same as existing Functional Requirements Same as existing Next Steps: 2/13 Customer Goals: xxx Business Goals: xxx

31 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 31 Post-Sell User Experience Description As existing for Post-Sell / Confirmation Page. Functional Requirements As existing for Post-Sell page Additional Quantity of 4 x 8s will be added as a rule type JIRA All other offers in post sell will still apply xxx Customer Goals: xxxx Business Goals: xxxxx

32 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 32

33 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 33 Express Order Interaction Flow T-Shirts Acquisition “Your T-Shirt” Page (p 102) Need To Edit? Anything in Cart? Edit T-Shirt page Yes Select Options No Shipping Billing Confirmation T-Shirt Gallery Page (p 36, 38, 40, 42) Select Options Retention “Your T-Shirt” page Need To Edit? Anything in Cart? Edit T-Shirt page Yes Select Options Yes Select Options No Shipping Billing Sign-in page Confirmation T-Shirt Gallery Page Cart Sign-in Create Account Yes AcquisitionRetention Cross-Sell page Cross-Sell page Cart 2/14 FastPath Documentation is here: \\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\Fa stPath\Fastpath - Current Status.doc

34 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 34 Sign-in Retention

35 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 35 Sign-in Description Retention User Experience Description As existing for FastPath Functional Requirements FastPath Documentation is here: \\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPat h\Fastpath - Current Status.doc Copy Next Steps: 2/14 Customer Goals: As existing Business Goals: As existing

36 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 36 Your T-Shirt Retention Landing page

37 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 37 Your T-Shirt Retention Landing page User Experience Description As existing for FastPath Functional Requirements FastPath Documentation is here: \\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPath\Fastpath - Current Status.doc Copy Next Steps: 2/14 Customer Goals: As existing Business Goals: As existing

38 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 38 Edit Popup Retention Landing page

39 VistaPrint – DRAFT IN PROGRESS – 25 April, 2006 –Page 39 Edit Popup Retention Landing page User Experience Description As existing for FastPath Functional Requirements FastPath Documentation is here: \\vistaprintus\common\share\Cap_Dev\Public\Project_Management\Capabilities\Website_UI\FastPat h\Fastpath - Current Status.doc Copy Next Steps: 2/14 Customer Goals: As existing Business Goals: As existing