Knowing Your Googleness

Improving your Google ranking is called… Search Engine Optimization (SEO)

How is your rank determined No one knows… PR(U) = (1-d) + d * sum V (PR(V)/N(V)) *V=someone else’s link to you…

Someone’s link to you is like a vote of confidence telling others your cool! So, LINK! GET LINKED! LINK, LINK, LINK!

So, what to do? Start by using Google Toolbar and Google Analytics

Being Out There Counts! Boosting Backlinking Be part of your community Participate Publish articles Join online forums Submit to search engines Write a newsletter Blog and link often Write on others blogs and link back Tweet and insert links Use Facebook Offer RSS Get noticed and get linked Give away content

Your Webpage and You Technical things

What would you search for to find your site? What key words would you use?

Some Key Ideas Single subject pages Consistent tagging Strong first 200 words – key word density Name every page Develop a sitemap Alt tag your images Heading section should include meta tags Use spell check Update often Make your site useful

Linking key ideas Link, link, link (to and from) Use inside linking Crosslink Include outbound links to high quality sites (NASA.gov) Update often (news feeds, blog links, add content)

Alternatives Consider Google Adwords

Resources ettergooglerankings.aspx ettergooglerankings.aspx www7.scu.edu.au/programme/fullpaeers/1921/com19 21.htm www7.scu.edu.au/programme/fullpaeers/1921/com19 21.htm s_to_do_to_improve_your_site_google_page_rank.ht ml s_to_do_to_improve_your_site_google_page_rank.ht ml ml ml