2. Learning Objectives Define Search Engine Optimization List the four steps of Search Engine Optimization Find at least two Web sites that can help you with SEO

3. King Google Search engines control the information … the world

4. Google Monster Don’t be eaten

5. Google the thousand pound gorilla You WILL play there game. Or you won’t play.

6. Search Engine Optimization (SEO) Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Paid: Google AddwordsGoogle Addwords jljenk

7. SEO May tools Many paid services Much information IT IS NOT THAT HARD… JUST TIME CONSUMING.

8. Where to start Google of course… http://www.google.com/support/webmasters/bin/a nswer.py?answer=35291 http://www.google.com/support/webmasters/bin/a nswer.py?answer=35291 Nice tools at: https://adwords.google.com/ http://tools.seobook.com/ (many other sites) http://tools.seobook.com/

9. Where to start Submit site: http://www.google.com/addurl.html. http://www.google.com/addurl.html Tools: Install Web master tools (jljenk): https://www.google.com/webmasters/tools/home?hl=en Submit site map Install Google Analytics

10. 2. On Page Optimization From Google

11. Use meta tags Url Titles Headers Links

12. What to put in tags? 1. Select the right key words Choosing the right key words Google Add words: https://adwords.google.com/o/Targeting/Explorer?__c= 1000000000&__u=1000000000&__o=kt&ideaRequestTyp e=KEYWORD_IDEAS#search.none Tools.seobook.com farmer@animallingo.com

13. Google Add Word Tools Excel Analysis High and Low

14. 3. Get people to link to you Page Rank Alogrithm

15. Get people to link to you

16. How do you get people to link to you?

17. Know someone? Good and unique content? Write articles? Schools and government are great! (credible)

18. 4. Social Interaction Facebook on your app or Web site http://developers.facebook.com/docs/guides/web/ http://developers.facebook.com/docs/plugins/ Blogs Email Twitter about Web site

19. Social Interaction – Viral! Bigger than winning the lottery!

20. Next class Switching gears … database Reading: RT Chapter 4 (Data and Knowledge Management) pp. 122-132