Presentation on theme: "Seorak. Internet Marketing Steps For Web Promotion: 1. Search Engine Optimization 2. Social Media Optimization 3. Internet Research These are basic steps."— Presentation transcript:
Internet Marketing Steps For Web Promotion: 1. Search Engine Optimization 2. Social Media Optimization 3. Internet Research These are basic steps for web promotion by using internet marketing strategy.
The process of editing or creating a website according to search engines guidelines and to make them search engine friendly to get high page rank on search engine result pages (serps), known as search engine optimization (seo). Basically in Seo, there are two important activities involved: On-page Optimization Off-page Optimization
On-page optimization is the first and most important step in entire seo before optimizing anything on world wide web and various search engines. So lets do some focus on its important factors. On-Page Search Engine Optimization Steps : 1. Choose Keywords 2. Meta Keywords 3. Page Title 4. Meta Description 5. Url Structure 6. Heading Tag 7. Page Content 8. Add a Call to Action 9. Internal Links 10. Images Note: All steps are according to Google latest algorithms change (Penguin & Panda)
Google Tools For On-page Search Engine Optimization (SEO) Website Analysis W3c Validation Keyword Density Google Ad words Google Analytics Google Traffic Estimator Google Ad Planner Google Insight For Search Google Trends Google Alerts Google Zeitgeist Google Website Optimizer Famous Tools For Website Analysis and make them seo friendly Wordtracker, Overture, Copyscape & Seomoz - OpensiteExplorer Tool Note :After finishing all the above steps, you can start “Off-Page Optimization” procedure.
1. Community Creation ( For Online Reputation Management ) 2. Blogging 3. Forum Posting 4. Search Engine Submission 5. Directory Submission 6. Social Bookmarking 7. Link Exchange 8. Link Baiting 9. Cross Linking 10. Photo Sharing 11. Video Promotion 12. Business Reviews 13. Local Listing & Yellow Pages 14. Article Submission 15. Press Release Submission 16. Classified Submission 17. Social Shopping Network 18. Answers 19. Document Sharing 2o. CSS, W3c, RSS Directory Submission 21. Widget & Gadget Development 22. PPC Ad Campaign
There are four major social media sites in this entire world and these are listed below: Twitter – For Link Sharing Facebook – For Strong Profile Creation LinkedIn – For B2B Marketing Google+ - A new One relevant to Facebook. There are also so many social networking site in this present scenario which can brings huge amount internet traffic toward yourself OR your target website in a very short time period and you can’t ignore them like : Pinterest Reggit Delicious Diig Diigo Mashable Newsvine Xing Technorati Stumbleupon