Presentation on theme: "Search Engine optimization. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's."— Presentation transcript:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid search results. SEO may target different kinds of search, including image search, local search, video search, news search.
SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results.
A Web crawler is an Internet bot that systematically browses the World Wide Web. A Web crawler may also be called a Web spider. Web search engines and some other sites use Web crawling or spidering software to update their web content or indexes of others sites' web content.
Title Tage Your title tag (the name of your page) needs to reflect your chosen keywords. Meta Tags Meta tags serve to tell the search engines what the website is all about. There are essentially a summary or introduction to the website
Insert your chosen keywords in this tag, separating each keyword using a comma. You can have as many or as few as you like Example:
Insert a description of the page in this tag. The description that you use in this tag will be what Google shows when your page is ranked. Example:
The header tags show the search engines headings on your page. At the top of the page, insert you main keyword, and label it as a “Header 1” or “H1” tag. You can also insert your second keyword and label it is “H2” if this looks natural. Don’t force it if its look unnatural.
Unfortunately search engines cannot see pictures and as such they need to be “tagged” with an Alt tag. Edit the alt tag of each picture on your website to describe what the picture is about. Example:
Ideally, you want to get a domain name (your www address) that reflects your chosen keywords. For example, if your main keyword was “stationery new york”, then having the domain address, http:www.stationery-new-york.com