Communications Technology Elements of Design Communications Technology

Principles vs Elements Principles of Design describe the methods of arranging and assembling elements. Balance, Unity, Variety, Proportion, Rhythm and Grids Elements of Design are the graphic items that are the building blocks of all design Line, Shape, Mass, Texture and Color

Key Terms Elements of Design: Lines, shapes, mass, texture, and color Lines: Design elements that form the shape of an image Shapes: Elementary forms that define specific areas of space Mass: A measure of volume that adds definition to shapes in a visual presentation

Key Terms Texture: A projection of emphasized structure or weight Color: A visual sensation produced in the brain when the eye views various wavelengths of light Color Wheel: Colors that can be used to generate secondary colors Color Formation: Additive and subtractive systems that create secondary colors from primary colors

Elements of Design LINE An element that is used to define shape, contors and outlines Can suggest mass or volume Characteristics are: Width Length Direction Focus Feeling

Elements of Design Examples

Elements of Design Examples

Elements of Design SHAPE An enclosed space creates shape Can be simple or complex Categories: Geometric Organic Positive Negative Dynamic

Elements of Design Examples

Elements of Design Examples

Elements of Design MASS A measure of volume that adds definition to shapes in a visual presentation. Provides a visual relationship with other elements brian canney Brian Canney BRIAN CANNEY

Do Now Using MS Paint (the paint program), create two documents. The first one, use a series of lines to create your name (first and last). Use the properties of Mass to correctly design For the second document, use lines to create shapes to create your name. When you are completed, fill the shapes with color to complete the shape. Use the properties of Mass to correctly design

Elements of Design COLOR Color is used to compliment all objects and tie them together Color can create emotion and leave a lasting impression Use colors that create harmony in your design

Elements of Design - color PRIMARY COLORS Red, Blue and Yellow They are the building blocks used to create all other colors.

Elements of Design - color SECONDARY colorS Violet, Green and Orange When two of the Primary colors are mixed together, a Secondary color is made.

Elements of Design - color TERTIARY colorS Mixing the Primary and Secondary colors produces Tertiary colors.

Elements of Design - color COMPLIMENTARY colorS Directly across from one another on the color wheel. Complimentary colors create visual electricity.

Elements of Design - color SPLIT-COMPLIMENTARY colorS The two colors on either side of the complimentary color.

Elements of Design - color TRIAD colorS These colors form a triangle within the color wheel.

Elements of Design - color ANALOGOUS colorS Three colors side by side on the color wheel. Often found in nature i.e. sunset or ocean. Pleasing to the eye.

Elements of Design Examples

Elements of Design VALUE Value is the range of lightness and darkness within a design Value can create mood/feeling Categories Tint Shade Contrast

Elements of Design Examples

Elements of Design SPACE Space is the arrangement of objects in your design Your design can be crowded or sparse Categories Positive space Negative space Focal point Perspective

Elements of Design Examples

Elements of Design TEXTURE Texture is used to replicate three-dimensional surfaces Produced through various drawing and media techniques Categories Real Implied (2-D)

Elements of Design Examples

Elements of Design MOTION This element portrays the act or process of changing place, direction, orientation, or position Created using starting and stopping points or blurring of action Categories Real Implied

Elements of Design Examples

Elements of Design Examples

In early October, we created RISES flyers based in MS Word In early October, we created RISES flyers based in MS Word. Using the elements of design, create a new Rises poster with only the acronym (just the letters and what they stand for. Once the flyer is created, provide an explanation based on class overview of how you used at least 4 of the concepts (you should have notes and definitions in your file to guide you): Line Shape Color Mass Motion Space Value