1. Elements & Principles of Design

2. Elements of Design
Designers use the following Elements (parts) of Design
Colour
Value
Line
Shape
Form
Texture
Space

3. Colour There are: placed evenly around the basic color wheel.
3 Primary colors
3 Secondary colors
placed evenly around the basic color wheel.

4. Value
Is the lightness and darkness of a colour.

5. Line Is a continuous mark. It has five characteristics: length width
curvature
depth
texture

6. Shape Is an enclosed line.
It has height and width and is usually considered flat…2-dimensional.

7. Form
It has height, width, and depth.
It is considered 3-dimensional.

8. Texture The feel of a surface. There are two kinds: Actual or real
Implied or fake

9. Space It has two characteristics: positive…the object
negative… the voided area surrounding the object.

10. Principles of Design (The arrangement of elements)
Balance
Repetition
Contrast
Movement
Emphasis
Unity

11. Balance Equilibrium There are two kinds
Elements are placed in the design in a way so they have equal weight.
There are two kinds
Symmetrical or formal balance which is objects centered
Asymmetrical or informal balance which is more objects on one side or off centered.

12. Balance

13. Contrast
The opposite or varied elements that make an art work interesting.
Such as colour, thick or thin lines, large or small shapes, rough or smooth texture,etc.

14. Contrast

15. Movement The path our eyes follow in a design.
Usually it brings the viewer in, around, and through the piece.

16. Movement

17. Emphasis Drawing attention to the main object.
All elements; like line, color, and shapes, direct your eye to the main point.

18. Emphasis

19. Unity
Oneness … makes all the elements and principles work together Also called Harmony

20. Unity