© 2008 Eyeblaster. All rights reserved Eyeblaster TV Introducing Eyeblaster TV EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/ /162/ /208/ /227/147 Primary colors Light tint 123/69/26 26/35/7 81/ /100/20 Dark tint Presented by: Ross McNab ● Sales Director APAC ● September 2008 Presented by: Mick O’Brien● Operations Director APAC ● September 2008

© 2008 Eyeblaster. All rights reserved allow simple transition for TV advertisers to move online get a slice of those big TV $$$

© 2008 Eyeblaster. All rights reserved Reach of TV buys is constantly declining How can I extend my reach with existing creative? In-experience with video online = perceived risk I only want to use what I know High investment in TVC creative sucked the budget How can I amortise my creative production costs across channels? Pain points for TV advertisers

© 2008 Eyeblaster. All rights reserved Simple offering to traditional TV buyers Take their existing TVC and extend reach online Template creative solution – no fuss Simply switch out the new video asset and click through URL New inventory to sell = new revenue stream Does not use existing ad space, so can monetise pages better Work with the trusted collaborator in rich media Rely on Eyeblaster’s proven technology, experience & support Eyeblaster TV is the solution

© 2008 Eyeblaster. All rights reserved Basic offering can be publisher branded Upsell to basic-skin allowing simple customisation Premium offering with full-skin capability – higher media cpms © 2008 Eyeblaster. All rights reserved Lights, Camera, Action!

© 2008 Eyeblaster. All rights reserved 240x180 (4:3) Flash document size 330x250 with a 5 pixel transparent margin left, top and bottom for a drop shadow (in green) 320x180 (16:9) Flash document size 360x250 with a 5 pixel transparent margin left, top and bottom for a drop shadow (in green) Reminder Retraction dimension are the same for either 4:3 or 16:9 Flash document size 40x250 Dimensions

© 2008 Eyeblaster. All rights reserved Advanced Metrics – Eyeblaster Analytics Unique Viewer Metrics Impressions Clicks Interactions Video playback Including multiple assets per ad Format performance comparison Which format is performing the best… all the way to measuring ROI Interaction At interaction level allowing for easy comparison across different ads Performance by frequency –plan & optimise capping View response rates by frequency of ads

© 2008 Eyeblaster. All rights reserved Publisher re-sells Eyeblaster TV Eyeblaster generates revenue from ad serving CPM Inventory management is handled by Publisher Publisher controls targeting & scheduling throughout network Eyeblaster controls frequency capping Creative production is a possible revenue stream Publishers to funnel direct advertisers & Eyeblaster to charge for creative production In some markets – possibility to aggregate and sell the media If publisher uptake is slow – buy the media low and sell high A dedicated ad format would be required to differentiate from the Floating Ad format Will also allow us to more efficiently track revenue generated Strategy

© 2008 Eyeblaster. All rights reserved Already have commitment from two major Australian publishers to roll the product out in September Publisher Acceptance

www. eyeblaster.com Thank you