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Entercom [INSERT MARKET] Websites + Spotlight Advertising An Online Tool for Showcasing Auto Dealers and Featuring Real-Time Vehicle Inventory.

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Presentation on theme: "Entercom [INSERT MARKET] Websites + Spotlight Advertising An Online Tool for Showcasing Auto Dealers and Featuring Real-Time Vehicle Inventory."— Presentation transcript:

1 Entercom [INSERT MARKET] Websites + Spotlight Advertising An Online Tool for Showcasing Auto Dealers and Featuring Real-Time Vehicle Inventory

2 Source: Harris Interactive, February 2007 Radio Websites + Spotlight Banners:  20% of all Internet users go to radio websites every month offering dealers huge opportunity to reach potential buyers in the market  Spotlight ads on [INSERT STATION NAME] websites reach car buyers in the early, mid and final stage of their purchase process  Spotlight banners display [INSERT DEALER NAME] actual inventory for people living in [INSERT MARKET]  Spotlight banners are cost-effective lead-generation, with the immediacy and simplicity of online conversion Ads on Traditional Auto Websites:  Reach people primarily at final stage of purchase process  Not focused on local market  Expensive Powerful Combination

3  Rich media ads combine featured models with direct response mechanism  Premium results – perform 10x to 12x better than traditional banner ads*  Database-driven LIVE inventory, pre-populated, targeted  Multiple sizes and formats (IAB or custom), photos and video  Performance tracking – impressions, clicks, calls Spotlight Rich Media Ad Banners High Click Through Rates on Featured Models BRANDINGDIRECT RESPONSE SUPERIOR RETURN ON INVESTMENT *Source: AdMission Corp.

4 Easy, Automated Set-up For Dealerships Sample Display Up-To-The-Minute New and Used Inventory Use Your Existing Data Feed (link)

5 Available Ad Sizes For All Campaigns:  Leader Board (728 x 90)  Medium Rectangle (300 x 250)  Custom Sizes and Formats Available Cost Details:  $25 CPM (cost per 1,000 impressions served)  $500 One-time Set-up Fee / Ad Creation (Custom Programming Additional)  6 Month Minimum Commitment  25,000 Impressions Per Month Minimum  Dealer Exclusivity Available Specifications & Cost


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