1 1. What is my service, product, company, or cause? 2. What problem do I solve (or what demand do I meet)? 3. How am I different? 4. Why should you care? The 30 Second Pitch/Hook Remove this slide before presenting. Placeholder only! 1. What is my service, product, company, or cause? 2. What problem do I solve (or what demand do I meet)? 3. How am I different? 4. Why should you care? Remove this slide before presenting. Placeholder only!

2 Business Name (Logo) Entrepreneur’s Name Grade Age

3 Mission Statement Describe the Opportunity 10th Edition Chapter 4,7/ 11 th Edition Chapter 6  Explain your business and describe why it is necessary Mission Statement 10th Edition Chapter 17/ 11 th Edition example p.194)  A mission statement is a company’s constant reminder to its employees and customers of why the company exists

4 Business Profile Type of Business 10 th Edition-Chapter 2/ 11 th Edition Chapter 3  Service, Retail, Manufacturing, or Wholesale  List unique features of your product/service  Describe how you believe your product/service will satisfy consumer needs Legal Structure 10 th Edition-Chapter 14/ 11 th Edition- Chapter 3  Sole Proprietorship, Partnership, C Corporation, SubChapter-S, Limited Liability Company, or Not-for-Profit Corporation  Why did you select this legal structure? Insert an image of your product (or service) here!

5 Qualifications 10th Edition-Chapter 8/11 th Edition-Chapter 1,6 Qualifications  List 3 reasons why you are qualified to run this business   

6 Market Analysis (example) Industry NameSpecial food services Industry Size$31,130,659 Of the 30 target consumers I surveyed in the Mission District:  80% said they don’t have enough time to cook meals for themselves  90% eat out 3+ times per week  Overall, 80% said they would try personal chef services if it was available in their neighborhood Adults, both male and female, ages with an average HHI of $35,409 San Francisco, Mission District – Potential Market Size Target Market Total Population % of population in target age & gender x Total Population (A) (.32 x 77,239) = 77,239 19,773 24,716 % of people surveyed who are interested in your product/service x Target Market (B) (.80 x 24,716)= Remove this slide before presenting. Placeholder only!

7 Market Analysis 10 th Edition-Chapter 18/ 11 th Edition-Chapter 7 Industry NameWhat industry are you in? ( Industry SizeHow much is being spent in your industry? ( Survey people that are in your target market. What are the results of your market research survey? What gender are you targeting (if applicable)? What age group are you targeting? What is the average household income (HHI) of the group you’re targeting? Where are you planning to market your product/service? What particular city, zip code, or neighborhood? (Look at (click on American FactFinder) Potential Market Size Target Market Total Population % of population in target age & gender x Total Population (A) = Insert total population here (A) (B) % of people surveyed who are interested in your product/service x Target Market (B) =

8 Consumer Profile 10 th Edition-Chapters 11,18/ 11 th Edition-Chapter 7 By Location  [The size of the area, density, and location of your customers. Where do your customers live, work, go to school, or shop?] By Population  [The age, gender, occupation, and education of your customers.] By Personality  [The general personality, lifestyle, sports, hobbies, and other free-time activities, music preferences, and so on.] By Behavior  [Purchasing patterns and buying behavior such as rate of use, repetition of purchases, benefits sought, brand preferences, and loyalty characteristics of your customers.] By Income  [Economic factors such as household income, family composition and size, and purchasing behavior (impulsive cash or cautious credit card purchases). ] Photo of a Consumer

9 Competitive Advantage 10 th Edition-Chapter 8/ 11 th Edition-Chapter 7 Your Business Competitor A Competitor B Factors Quality of Product//Service Price Location Brand/Reputation Unique Knowledge

10 Marketing Mix 10 th Edition-Chapters 10,18/ 11 th Edition-Chapter 8 Marketing Plan People: Who will buy your product/ service? Promotion: How will you promote your product/ service? Product: What is your product/ service? Place: Where will you sell your product/service? Price: What is your product/ service price? [Should be an explanation of why you chose your price] [Should be an explanation of who your business serves] [Explain your strategy for creating awareness of your product/service} [Should be an explanation of why you chose this place] [Explain the benefits and features of product]

11 Marketing Plan 10 th Edition-Chapters 10,19/ 11 th Edition-Chapter 8 PurchaseRetention What tactics will you use to motivate people to buy your product/service? What tactics will you use to get consumers to know you exist? How will you build a long term relationship and get them to return? Long Term ( 6 months-1 year) Current & Short Term (1 month -6 months) Awareness [Fill in your answer here] $0.00 Monthly cost, by phase: Awareness PurchaseRetention

12 Cost of Materials/Direct Labor (For Service and Manufacturing Businesses) 10 th Edition-Chapters 2,9/11 th Edition-Chapter 10 Definition of One Unit Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) (A) Time (in hours) to make 1 unit (B) Direct Labor Cost Per Unit (A)*(B) $$ Total Direct Labor Per Unit$ Material DescriptionCost/Total QuantityCost Per Unit ($) Total Material Cost Per Unit$ Total Other Variable Costs Per Unit (shipping, commission, packaging) $ Cost of Sales Per Unit (labor +material+vc) $

13 Economics of 1 Unit (For Service and Manufacturing Businesses) 10th Edition-Chapter 9/ 11 th Edition-Chapter 10 Definition of One Unit Selling Price per Unit$ (A) Direct Labor per Unit (if applicable)$ (B) Materials per Unit (if applicable)$ (C) Total COGS per Unit (B+C)$ (D) Total Other Variable Costs per Unit (outgoing shipping, packaging, commissions) $ (E) Total Cost of Sales (D+E)$ (F) Contribution Margin (A-F)$

14 Average Monthly Fixed Costs 10 th Edition-Chapter 9/11 th Edition-Chapter 10 Type of Fixed CostMonthly Cost Entrepreneurial Stipend [ Hours X (Minimum Wage + $1)] $ Insurance $ Salaries of Employees $ Advertising $ Interest $ Depreciation $ Utilities $ Rent $ Other Fixed Costs $ Total Monthly Fixed Costs $

15 Time Management Plan 11 th Edition: P. 102 Free TimeSchool Hours Business Schedule for a Typical Week (168 hours)

16 Monthly Sales Projections 10 th Edition-Chapter 13/11 th Edition-Chapter 9 Right-click on chart and choose “Edit Data” to add your information. Total Units Full Capacity Break-Even Units

17 Projected Yearly Income Statement 10 th Edition-Chapter 13/11 th Edition-Chapter 11 Selling Price Per Unit$ (A) # of Units Sold (B) Total Sales (A*B)$ (C) Total COGS (COGS per unit * B)$ (D) Other Variable Costs (Other variable costs per unit * B) $ (E) Total Variable Costs (D+E)$ (F) Gross Profit (C-F)$ (G) Yearly Fixed Costs$ Other Costs/Unforeseen$ Total Fixed Costs$ (H) Profit before Taxes (G-H)$ (I) Less Estimated (I *.25)$ (J) Net Profit (I-J)$

18 ItemWhere I will buy this?Cost of Item $ $ $ $ CASH RESERVE covering 3 months of fixed expenses$ Estimated TOTAL START-UP INVESTMENT$ Start-up Investment (10 th Edition-Chapter 14/11 th Edition-Chapter 13) How many hours will you need to start this business? Total Time Investment In $$ Wage you will pay yourself x=

19 Return 10 th Edition-Chapters 3 and 14/11 th Edition-Chapter 12 …on Sales …on Investment 0.00% Annual Net Profit Start-Up Inv. $0.00 = (dollar equivalent) 0% Annual Net Profit Total Sales $0.00 = (dollar equivalent)

20 Financing Strategy for Total Start-up Investment 10 th Edition-Chapter 14/11 th Edition-Chapter 13 SourceAmountDebtEquityGift Personal Savings [ How will you save?] $ Relatives/Friends$ Investor [Who is it?] $ Grant [From Whom?] $ Totals: $

21 Business Responsibility Plan Philanthropic Strategy Plan 10 th Edition-Chapters 10 and 38/11 th Edition-Chapter 5 Describe how your business will give back to the community or support a cause in which you believe. Explain how you will incorporate business responsibility into your marketing plan.

22 Business & Educational Goals 10 th Edition-Chapters 3 and 50/11 th Edition-Chapters 21 and 22; p. 132 What are the next steps you need to take to make your business fully operational? How will you improve or maintain the quality your product/service ? What sort of education or training can you get to help you with your business? Is there a person that you can seek out as a mentor? Business Personal How will you expand your business? (Hire employees, attract new customers, purchase a storefront, etc.) How big can your business get? Short Term Long Term How long do you plan to run the business? Do you have an exit strategy? How will your experience with this business prepare you for your career?

23 [Enter your slogan ] Thank you for your consideration of [Enter company name]