© Copyright 2012 STI INNSBRUCK March 27th, 2012 Google Analytics on STI International

Overview 1.Short Introduction ( What is Google Analytics?) 2.Numbers, numbers, numbers... and locations 3.Online demo 4.Google Analytics Customers 2

What is Google Analytics? 3 Is a free service offered by Google that generates detailed statistics about the visitors to a website. Users can officially add up to 50 site to an account Users which have sites with more than 5 million pageviewsper month have NO restrictions. Provides developer access through an API Offer activity stream integration through Analytics Social Data Hub

Google Analytics –visits from ,915 people visited the site 20,360 Visits 55,302 Pageviews 72.02%New Visitor 27.98%Returning Visitor

Google Analytics – Pageviews 5

Google Analytics – visits from ,915 people visited the site 20,360 Visits 55,302 Pageviews 72.02%New Visitor 27.98%Returning Visitor

Google Analytics – Pageviews 7

Google Analytics enterprise users 8 Updated 30 April 2011

Other possible tools 1.Open Web AnalyticsOpen Web Analytics 2.PiwikPiwik 3.AWStatsAWStats 4.Yahoo! Web AnalyticsYahoo! Web Analytics 5.TwitalyzerTwitalyzer 9 Open source:Products: 1.Coremetrics(IBM)Coremetrics 2.Omniture(Adobe)Omniture 3.WebTrendsWebTrends 4.OptimizelyOptimizely 5.CompeteCompete

References [1] Google Analytics: [2] Analytics Social Data Hub: