1. www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at GuestCentric OC Working Group – 22.01.2013 Serge Tymaniuk

2. www.sti-innsbruck.at Overview Introduction Features Business model Competitors analysis Questions 2

3. www.sti-innsbruck.at What is GuestCentric? –Launched in October 2006 with $1.2 million of seed capital. –Based in Portugal. –Initially tailored to small and mid sized hotels. –At the early stage the primary focus was Web Services development. –The first version of the booking platform was released in May 2008. –Currently GuestCentric provides a hotel booking engine as well as marketing and distribution platform for different sized hotels. –Major markets are US, UK, Spain and Portugal. 3

4. www.sti-innsbruck.at Features 4 Multi-device hotel booking engine Hotel website design Channel management Social marketing

5. www.sti-innsbruck.at Multi-Device Hotel Booking Engine (1) 5 Linkage of the Reservation button on a website/Facebook with booking API. Based on the Ajax technologies. Mobile and tablet optimized. Website analytics based on predefined KPIs. Revenue Management analytics. Guests analytics (CRM). Real time history comparison of hotel reservations with previous month or year. Built in reports.

6. www.sti-innsbruck.at Multi-Device Hotel Booking Engine (2) 6

7. www.sti-innsbruck.at Multi-Device Hotel Booking Engine (3) 7

8. www.sti-innsbruck.at Multi-Device Hotel Booking Engine (4) 8

9. www.sti-innsbruck.at Hotel Website Design (1) Content management system (CMS) for hoteliers. Hotel specific gadget such as contact forms, TripAdvisor reviews, local weather integrated within CMS. Up to 11 languages supported. Website mobile optimization. Hosting facilities. 9

10. www.sti-innsbruck.at Hotel Website Design (2): GuestCentric CMS Overview 10

11. www.sti-innsbruck.at Channel Management A single place to manage most important online channels. Centralization of all reservations: online, offline or from travel agents. Controlling of daily pricing and availabilities across all channels at once. Automatic SEO. 11

12. www.sti-innsbruck.at Social Marketing Online reputation management (TripAdvisor, YouTube, Twitter, blogs, news, Facebook) is based on ReviewPro integration. Creation and management of the own loyalty programs. 12

13. www.sti-innsbruck.at Pricing 13

14. www.sti-innsbruck.at Discussion GuestCentric aim is to target 400,000 hotels. A possibility to request 14 days trial. Other Channels button is not revealed. 14

15. www.sti-innsbruck.at Competitors Analysis: Hubspot 15

16. www.sti-innsbruck.at Sources 16 1.http://www.guestcentric.com/http://www.guestcentric.com/ 2.http://www.hubspot.com/http://www.hubspot.com/ 3.http://www.travelweekly.com/Travel-News/Travel- Technology/GuestCentric-gives-smaller-hotels-a-greater- online-presence/http://www.travelweekly.com/Travel-News/Travel- Technology/GuestCentric-gives-smaller-hotels-a-greater- online-presence/ 4.http://www.reviewpro.com/http://www.reviewpro.com/

17. www.sti-innsbruck.at Thank you for your attention! 17 Questions?