1. www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at IFTTT OC Working Group – 31.10.2013 Anton Evangelatov

2. www.sti-innsbruck.at Overview Introduction IFTTT Product Business model Questions 2

3. www.sti-innsbruck.at What is IFTTT? Established in 2010. IFTTT is a service that lets you create powerful connections with one simple statement: if this then that. Supports 72 channels (platforms) – Facebook, Dropbox, Email, RSS, Instagram, SMS, Twitter, WordPress, YouTube, etc. The company has received a total of $8.5 million in funding. (via crunchbase.com) 3

4. www.sti-innsbruck.at The IFTTT Product Recipes Personal recipes – a combination of a Trigger and an Action for the users active channels Shared recipes – templates that are shared with the IFTTT community. For example: 4

5. www.sti-innsbruck.at Business model IFTTT is primarily a consumer service, but the platform will extend its scope to the enterprise, opening new possibilities for SaaS providers and enterprise app makers. How do they make revenue? At the moment it is not fully clear. It seems that: * IFTTT could be purchased and integrated into existing social networks as a tool to interlink various services? * An enterprise could request custom recipe which would otherwise not be likely to be built? * Paid recipes? 5

6. www.sti-innsbruck.at Competitors Zapier – Y Combinator backed company ; Focused on Business and Enterprise tools (Basecamp, Harvest, Asana, Stripe, etc.) 6

7. www.sti-innsbruck.at Sources 1. http://ifttt.com/http://ifttt.com/ 2. http://crunchbase.com/http://crunchbase.com/ 3. http://techcrunch.com/http://techcrunch.com/ 7

8. www.sti-innsbruck.at Thank you for your attention Questions? 8