Lilleke mothers club Market analysis Anneli Asser EE Aida Bendziute LT Raivis Vutnans LV Riga 2012.

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Presentation transcript:

Lilleke mothers club Market analysis Anneli Asser EE Aida Bendziute LT Raivis Vutnans LV Riga 2012

In Lilleke – you are not alone!

Introduction Target group Primary Customers Secondary Customers Comparision with Competitors SWOT analysis Conclusion

Target group Capital of Estonia Tallinn(400k people) Estonian females age between y/o Average income (300€+ but exceptions can be made) Social status, religion and education do not matter Everyone is welcome here, and when we say everyone then it’s everyone.

Primary Customers Young mothers (teens, young adult) Adult mothers Experienced mothers A Large family (many kids) Pregnant ladies Ladies who are planning to have baby

Secondary Customers Friends Relatives Husbands/boyfriends Colleages

Comparison with competitors LillekeSomewhat competitors PriceExpensive -No cost + CommunicationFace to face+ s/phone - MoodShy people -More open people + Additional serviceGifts, caffee +None - OtherMake new friends +Quick talk - Take placeRegularly +Seminars not so often -

SWOT analysis Strengths Provide our clients real situations Services are high-quality Flexible (unemployed) A lot of experience with organising seminars/meetings Weaknesses Services are pricey Visibility Stuff members do not know much about mother business Opportunities To Expand market Getting close with customers New interesting services Co-op with similar companies Optain investors/sponsors Threats No customers Increasing competition Increasing emigration Decreasing of natural growth Laws and politics

Conclusion Exclusive Better experience for customers Individually work with customers Not much human resources needed

Thank you for listening