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Direct Competitors Competitors of SafeWay would include: Walmart Family Thrift.

Published byBrendan Fisher Modified over 8 years ago

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Presentation on theme: "Direct Competitors Competitors of SafeWay would include: Walmart Family Thrift."— Presentation transcript:

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2 Direct Competitors Competitors of SafeWay would include: Walmart Family Thrift

3 Target Market and Positioning Everyone SafeWay’s image that they try to project to their customers consists of offering “better prices than you ever though possible”

4 Strategy & Competitive Advantages Multiple locations usually in the cities they are in to be easily accessible to a large number of people Club cards to offer discounts to loyal customers Multi Channel retailing – in some cities you can shop online, pick out your groceries, and have them delivered to your home Been in business since the 1920’s

5 Retail Mix They carry a variety of groceries, but only a small amount of toiletries and other household goods Pricing is usually comparable to Wal-Mart and better on certain items when you use your Club Card Have 2 locations in Rapid City, SD

6 S.W.O.T. Strengths Two locations in Rapid City Shop online Grocery Delivery Not usually as busy and crowded as Wal-Mart Weaknesses Can not compete with Wal-Mart’s prices on everything Mainly just a grocery store Opportunities Expand their online shopping and deliver Services Threats Their main threat is going to be Wal-Mart and the low prices they have to offer on everything, compared to Family Thrift, SafeWay usually has better deals

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