1. Marketing Plan: SnakPak

2. Market Research
Why?
A systematic research is required for the Snakpak marketing plan to work
How?
We use Primary and Secondary Market Research
Primary: Conduct surveys to find about consumer needs
Secondary: Gather information about our product’s competition from trade journals, newspapers and magazines

3. We will identify the following factors
Economics
We will identify the following factors
Find about the size of market for Snakpak
What is the demand for our product?
What is the opportunity for our product among other competitors?
What are the threats to our products and how to overcome them?

4. Customers Identification
Identification of target customers for Snakpak product
Customers Age
Customer’s Gender
Customer’s Location
Customer’s Income
Social Class
Education Level

5. Competition Identification
What other companies are the competitors to Snakpak?
List of their names and addresses
We will compare Snalpak product with competitors products according to:
1. Price
2. Quality
3. Location
5. Sales methods
6. Advertising

6. Strategy Promotion Promotional budget Distribution channels
Locations to launch our product
Pricing
Sales forecast