1. Strategic Analysis

2. External Analysis – PEST
Political
Economic
Socio-Cultural
Technology
Political
Economic
Socio-Cultural
Technology
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3. PEST - Key Supporting Data
Research and data on the external environmental factors that impact on your organisation.
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4. Conclusion drawn from PEST
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5. Internal Analysis – SWOT
Strengths
Weaknesses
Opportunities
Threats
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6. SWOT - Key Supporting Data
Research and data to support your assumptions about the organisation.
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7. Conclusion drawn from SWOT
How do we use these key strengths to take advantage of the opportunities?
How do we overcome the weaknesses that prevent us taking advantage of the opportunities?
How do we use our strengths to reduce the likelihood and impact of the threats?
How to we overcome the weaknesses that will make the threats become a reality?
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8. Market Analysis – Porters Five Forces
Industry Competition
Threat of Substitute Products
Threat of New Entrants
Bargaining Power of suppliers
Bargaining power of customers
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9. Market Analysis - Key Supporting Data
Research and date about the market in which your organisation exists.
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10. Conclusion drawn from Market Analysis
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