1. Competitor Analysis Templates

2. Competitor analysis template – SWOT matrix for one competitor
Strengths
Weaknesses
Opportunities
Strengths

3. Competitor analysis template – SWOT matrix for many competitors
Competitor B
Competitor C
Strengths
Weaknesses
Opportunities
Threats

4. Competitor analysis template – benchmark scoring
Competitor B
Competitor C
Revenues
Strength of executive team
R&D
Number of sales employees
Number of product employees
Product quality
Size of customer base
Customer loyalty

5. Competitor analysis template – graphical comparison1 2 3 4 5 6 7 8 9 10
Revenues
Strength of executive team
R&D
Number of sales employees
Number of product employees
Product quality
Size of customer base
Customer loyalty
Competitor A
Competitor B

6. Competitor analysis template – benchmark scoring for B2B
Competitor B
Competitor C
Revenues
Product
Services
Number of employees
Sales
Other
Number of customers
Revenues per employee
Revenues per sales employee
Revenues per customer
Customers per sales employee

7. Competitor analysis template – feature comparison
Competitor B
Competitor C
Feature 1 
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
Feature 7
Feature 8

8. Competitor analysis template – summary table
Go to market pitch
Pitch vs. competitors
Sales strategy
Revenue
Y-on-Y growth
% enterprise
% US
Competitor A
Competitor B
Competitor C

9. Competitor analysis template – charting
Competitor B
Competitor C

10. Competitor analysis template – charting
Stagnants
Leaders
Competitor A
Competitor B
Competitor C
Strugglers
Start-ups