1. INSERT YOUR COMPANY’S NAME HERE

2. Our Mission Statement
{Your company} exists to {provide benefit} through {product or service}.

3. SWOT Analysis
Strengths
Weakness
Opportunities
Threats

4. Five C’s Analysis
Company
Collaborators
Competitors
Climate
Customers

5. PEST Analysis
Politics
Economics
Social
Technology

6. Our Marketing Strategy

7. [Enter description of your brand’s target audience.]

8. Marketing Goals
Goal 1
Goal 2
Goal 3
Goal 4
Goal 5

9. Annual Budget Ad Budget: Social Media Budget:
Content Marketing Budget:
Marketing Budget:
Marketing Tools Budget:

10. Marketing Mix

11. Our Marketing Mix
Product
Promotion
Price
Place

12. Execution Workflows

13. Target Marketing Workflow
To create your own flowchart or workflow, use Canva:
Target Marketing Workflow

14. Content Marketing Workflow
To create your own flowchart or workflow, use Canva:
Content Marketing Workflow

15. Product Marketing Workflow
To create your own flowchart or workflow, use Canva:
Product Marketing Workflow

16. Inbound Marketing Workflow
To create your own flowchart or workflow, use Canva:
Inbound Marketing Workflow

17. Email Marketing Workflow
To create your own flowchart or workflow, use Canva:
Marketing Workflow

18. Marketing Automation Workflow
To create your own flowchart or workflow, use Canva:
Marketing Automation Workflow

19. Measuring Our Efforts

20. Key Performance Indicators
Content Marketing
Product Marketing
Inbound Marketing
Marketing

21. Business Metrics + Goals
Metric One
Metric Two
Metric Three
Metric Four
Metric Five