1. SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats

2. Weaknesses- What are your weaknesses?
Strengths - What are your strengths? e.g. skills, knowledge, customer base, systems, flexibility, staff motivation
Weaknesses- What are your weaknesses?
e.g. reliability of suppliers, limited range of products, efficiency, takes time to develop new products
Opportunities- what are your current and future opportunities? e.g. competitors going out of business, demand for low cost products, supplier costs becoming more negotiable
Threats- what are your current and future threats? e.g. economic climate, customers and business partners struggling to survive, cost of raw materials increasing