1. Market Analysis The Sports Company

2. November 18, 1998The Sports Company2 Introduction Analysis of past, present and future sales Student Name

3. November 18, 1998The Sports Company3 Topics of Discussion Sales growth Market share

4. November 18, 1998The Sports Company4 Sales Growth Sales doubled in four years

5. November 18, 1998The Sports Company5 Competition Two major competitors –Action Corporation Established in 1986 Located in Union, Oregon –Teams Unlimited Established in 1989 Located in Spring, Maine Minor Competitors

6. November 18, 1998The Sports Company6

7. November 18, 1998The Sports Company7 Market Share Two major competitors The Sports Company share is 35%

8. November 18, 1998The Sports Company8 Market Share 35% Sports Company 30% Action Corporation 25% Teams Unlimited 10% Other

9. November 18, 1998The Sports Company9 What This Means Past - sales doubled in 4 years Present - market share 35% Future - where to go from here?

10. November 18, 1998The Sports Company10 Next Steps Research industry trends Detail strengths and weaknesses Develop future marketing plan

11. The Sports Company Market Analysis The End