R. O. L. E. S. & A. V. A. T. A. R. S. Social Media Marketing Lecture 4 LinkedIn & Facebook Ads.

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Presentation transcript:

R. O. L. E. S. & A. V. A. T. A. R. S. Social Media Marketing Lecture 4 LinkedIn & Facebook Ads

R. O. L. E. S. & A. V. A. T. A. R. S. LinkedIn (1 of 5) Professional Social Network > 80 million professionals use it – Business Decision Makers, Marketing Professionals, Sales Professionals, Startup Professionals, Corporate Executives, etc. 92% of companies actively hiring in 2010 currently use or plan to recruit via social networks. Helps with: – Job search & career planning – Making it easier to make connections & leverage them – Exchanging information, ideas, and opportunities Job referrals, discussions on various topics, event announcements etc.

R. O. L. E. S. & A. V. A. T. A. R. S. LinkedIn (2 of 5) 12 ways LinkedIn is being used by business professionals, their companies, and students (there are many more): – job search and career planning – find the people & knowledge you need to achieve your goals – find new opportunities for internships and full time positions – manage what potential employers learn about you from the Internet – recruit for jobs and new positions – stay informed about your contacts and industry – control your professional identity online – communicate with employees and management in the organization – connect with alumni and industry members – connect with classmates, faculty, and family professionally – keep up on the latest industry news and current trends – monitor the competition & what people are saying about your company or brand

R. O. L. E. S. & A. V. A. T. A. R. S. LinkedIn (3 of 5) 6 quick videos to help you get started ( : – What Is LinkedIn? – Building Your Professional Brand – Finding & Pursuing Your Career Passion – Building a Professional Network embedded embedded – Turning Relationships Into Opportunities fG7FA&feature=player_embedded fG7FA&feature=player_embedded – Researching and Prepping for Interviews

R. O. L. E. S. & A. V. A. T. A. R. S. LinkedIn (4 of 5) Start a conversation with LinkedIn Groups – &feature=player_embedded &feature=player_embedded Create a complete profile – &feature=channel &feature=channel

R. O. L. E. S. & A. V. A. T. A. R. S. LinkedIn (5 of 5) LinkedIn Advertising – Similar approach as Facebook Ads & AdWords Overview of Ads

R. O. L. E. S. & A. V. A. T. A. R. S. Facebook.com/a ds/create

R. O. L. E. S. & A. V. A. T. A. R. S. LinkedIn Advertising (1 of 5)

R. O. L. E. S. & A. V. A. T. A. R. S. LinkedIn Advertising (2 of 5)

R. O. L. E. S. & A. V. A. T. A. R. S. LinkedIn Advertising (3 of 5)

R. O. L. E. S. & A. V. A. T. A. R. S. LinkedIn Advertising (4 of 5)

R. O. L. E. S. & A. V. A. T. A. R. S. LinkedIn Advertising (5 of 5)

R. O. L. E. S. & A. V. A. T. A. R. S. LinkedIn Ad Examples

R. O. L. E. S. & A. V. A. T. A. R. S. Tonight’s Homework Twitter Download Tweetdeck (or HootSuite) Add your Twitter account Send at least 2 business related tweets (append #iesegsmm) Blog Post at least 2 blogs & 2 comments (tag/label ieseg-smm) LinkedIn Create LinkedIn Profile for your business Photos Retrieve and create 3 photos to use in your ads; dimensions: – 110 px wide x 80 px tall; aspect ratio of 4:3 or 16:9. < 5MB Prepare text to accompany each ad (rem: 1-2 benefits)