Dakon / GRG Proposition Overview 27th Jan 2015

dakon Introduction Overview Company Aim Offerings Technology

dakon Overview Dakon is a young, privately owned British company that designs and delivers end-to-end customer engagement programmes. We bring traditional values of acknowledgement, appreciation and the personal touch into the digital era. We create habits and influence profitable customer behavioural change.

dakon Company Aim To create a holistic solution that truly unites brands with their customers and fosters long lasting, engaging and profitable relationships

dakon Offerings We offer 3 technology solutions and 2 business packages –Solutions Complete Customer Engagement Programme Customer Insight (Social Engagement and Social Heroes) Social Conversation Management –Additional Packages Helping Hand for Start-Ups Business Builder for SME

dakon Helping Hand for Start Ups (vc channel) The package includes: Design and Build a responsive design web and mobile site Creation of Social Media pages Customer Acquisition program Pre-launch and launch viral campaign Automated Outbound Social Media Distribution Aggregated Social Commentary Overview Customer Engagement elements including campaign templates, simple one currency loyalty program design and operation, reward management and provision Press Release creation and distribution

dakon Business Builder for SME The package includes the provision of: Customer Acquisition and Retention program Profile Enrichment Viral marketing campaigns (1 per quarter) Automated Outbound Social Media Distribution Individual and Aggregated and Social Commentary Overview Inbound Social Conversation Management SME Engagement Program including flexible campaign design and rich feature library managed bespoke campaigns, loyalty program design (redeemable and non- redeemable reward currencies, tiers, customer and data driven trigger definition, reward management and provision) flexible business rules engine, gamification, lifestyle and support for Corporate and Social Responsibility Press Release creation and distribution

dakon Core id: Platform Multi device UI Common Services /SMS/Diagnostics/Audit/Translations/Localisation Role Based Access Control & Security Management Customer Management (Single View/Profiling/Tiering) Customer Support Event Processing Reward Recommendation & Selection Contextual Advertising (Provider specific Up-sell/Cross -sell) Programme Microsites Feedback and Ratings Gaming Integration Analytics & Reporting Rewards Management Cloud Infrastructure Management Storage/CPU Dashboard and Provisioning Programme/Campaign Management Customer Segmentation Platform Administration Integration Services Social Network Integration Alerting & Notification Messaging Customer /Group Distribution

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