1. MRM//McCANN Technology Strategy
First Quarter Bullseye Update
prepared by: Neal S. Prescott

2. Agenda Technology and the Connected Customer Journey
MRM//McCann Technology Update
Selling Technology

3. Technology and the Connected Customer Journey

4. Our Capabilities Strategy Creative Technology Performance
Research & Intelligence
Brand Strategy
CRM Strategy
Digital Strategy
Social Strategy
Content Strategy
Channel Strategy
Media Strategy
Brand Development
Product Innovation
Campaign Development
Digital Advertising
Mobile Design
Experience Design
eCommerce Design
Social Media
Relationship Marketing
Digital User Experience
Commerce Solutions (B2B & B2C)
Customer Relationship Management & Marketing Automation Solutions
Production and Operational Services
Content & Digital Asset Management Solutions
Social and Collaboration Solutions
Analytics and Data Management
CRM Analysis Optimization
Website Analysis & Optimization
Campaign Analysis & Optimization
Social Media Analysis & Optimization
Mobile Analysis & Optimization
Search Engine Marketing & Optimization
Advanced Statistics

5. Our Technology Supports and Delivers the Connected Customer Journey
Awareness
Customer Relationship Management & Marketing Automation Solutions
Content & Digital Asset Management Solutions
Production and Operational Services
Engagement
Customer Relationship Management & Marketing Automation Solutions
Social & Collaboration Solutions
Digital User Experience
Analytics and Data Management
Advocacy
Social & Collaboration Solutions
Customer Relationship Management & Marketing Automation Solutions
Analytics and Data Management
Consideration
Social & Collaboration Solutions
Purchase
Commerce Solutions

6. Technology Solutions Commerce Solutions (B2B & B2C)
Production and Operational Services
Commerce Solutions (B2B & B2C)
Digital User Experience
Customer Relationship Management & Marketing Automation Solutions
Content & Digital Asset Management Solutions
Social and Collaboration Solutions
Analytics and Data Management
Architect and Build Digital Experiences (Multi-Channel & Multi-Device)
Platform Implementation
Customer Experience Design & Development
Mobile Commerce
Private Event Retail
Omnichannel eCommerce
Global eCommerce
Campaign Planning & Management
Marketing Fulfillment Management
Customer Profiling, Segmentation & Modeling
Customer Insight & Measurement Solutions
Customer Care & Live Engagement (Click-to-Call, Click- to-Chat, Video-Chat)
Channel Optimization
Digital Production (Banners, Landing Pages, etc.)
Rich Media Production (Video Content, CGI, etc.)
Content Management & Operations
Analytics & Reporting
Support & Managed Hosting
Quality Assurance
Architect and implement Content Management Solutions (Multi-Channel & Multi-Device)
Architect and implement Digital Asset Management Solutions (Multi-Channel & Multi-Device)
Social Media Monitoring Solutions
Social Collaboration Solutions
Social Integrations Solutions
Social Analytics Solutions
Dashboards and Reporting
Insights
Attribution Modeling
Data Science
Warehousing Storage & Management
Data Security & Governance

7. Our Technology Partners across the Connected Customer Journey
Digital User Experience
Commerce Solutions (B2B & B2C)
Customer Relationship Management & Marketing Automation Solutions
Content & Digital Asset Management Solutions
Social and Collaboration Solutions
Analytics and Data Management

8. MRM//McCann Technology Update

9. Tech Update
We believe integrating our technology capability with our marketing capability when building CX solutions is a source of competitive advantage.

10. Tech Update – COEx Purpose
Currently MRM//McCann has 3 COEx – Adobe, Acquia and Digital Production
Builds on existing MRM//McCann production and development experience and strengths in Buenos Aires, Detroit & Romania
Creates a competitive, formalized offering to compete with Razorfish, Accenture Interactive, Sapient & Hogarth WW
Drives efficiencies with consistent process, creative agency neutrality, and constant improvement and innovation
Centralized and scaled to avoid reproducing skills in local agencies; scale in one place, leverage by all
Simplified, competitive pricing model that benefits local agency
Financial model will change the off-shore focus from financial performance to work quality

11. Tech Update – Adobe COEx established
70 certified people across Detroit and BA, 200+ total
Strong working relationship
Service Sales – $11.5M, up from $4.5 last year
Coke ($3M), Sands ($2M), Abbott ($1M), RSA & Corning
Growth Partner of the Year (2014)
Certified in AEM and Analytics (Campaign soon!)

12. Tech Update – Acquia Strong Acquia Relationship Joint investment
We are a Global Select Partners and on the 12 person Partner Advisory Board
Top to top meetings, Michael has meet with the Acquia CEO, etc….
We have partnered tightly with Renée Bochman, VP, Customer Experience at Acquia to ensure we leverage our top talent for Acquia certification
Hired Ian Truscott as our EMEA Acquia Alliance Manager
Close to hiring a Global Partner Alliance Director
We have 2 certified Acquia developers in Romania and have hired the Team Lead, 2 offers outstanding
We hosting the first Drupal 8 event in Romania (last week)

13. Tech Update – COEx Roadmap
Active
2016
Scaling
eCommerce
Mobile Application Development UX
Digital Production

14. Selling Technology

15. Resources to help you
Sell Sheets for Acquia, Adobe, Digital Production, Commerce, MAP.(end of March)
Product Overview 101
Pain Points From Clients and Solutions
Our Experience/Capabilities/Credentials
Client Experience
Who To Call at MRM//McCann
Reference & Resource Material
In-Person 2 hour training sessions to be scheduled
Technology Overview – Our MRM//McCann Story
What We Do, Technology We Support (Adobe, E-Comm, Acquia, Production)
Adobe Deep Dive
Acquia Deep Dive
Q&A / Opportunity Discussion
Training video will be developed from the in-person training sessions for all markets to use
Toolbox
Sell sheets, training decks, reference material, case studies and training videos as reference for all markets on central intranet
Understand the Partner Model and become much more partner centric
Technology Capabilities Deck / Neal: +1 (617)

16. Sell Sheets