1. Proprietary and Confidential | 1 HEADLINE EXAMPLE AIRLINE VERTICAL

2. Proprietary and Confidential | 2 CURRENT STATE Current airline industry emails: Concerted focus on weekly flight deal and loyalty program opportunities Include a mix of partner and affiliate marketing offerings Extend the courtesy of either a batched or triggered set of flight details notifications

3. Proprietary and Confidential | 3 THE FUTURE Future opportunities: Incorporate more data-rich, targeted communications Cater to flyers based on previous flight history and travel destinations Increase engagement through better crafted messages ▸ Generate excitement ▸ Create a sense of urgency ▸ Set a state of relevance ▸ Convey a unique value proposition

4. Proprietary and Confidential | 4 AIRLINE CUSTOMER LIFECYCLE EXPERIENCE

5. Proprietary and Confidential | 5 LOW FARE ALERTS PROGRAM Flyers who have researched specific origin/destination & travel dates Split test automatically optimized on conversion If purchase, transfer to the loyalty acquisition program

6. Proprietary and Confidential | 6 TRAVELOCITY – LOW FARE ALERTS Turn Shoppers into Purchasers Challenge Convert Active Shoppers to Purchasers by sending triggered low fare alerts for price drops, targeting consumers who previously shopped by didn’t book. Solution Leverage triggered-alerts. Feature relevant offers based on a specific city pair and date combination. Integrated relevant cross-sell offers with built-in search functionality. Results While a small fraction of overall email volume, this campaign drives 12% of overall bookings. 2 - 3x average email open and click-through rates. Low Fare Alert generates conversion that are 300% - 400% higher than other conversion programs.

7. Proprietary and Confidential | 7 DEPARTURE DAY PROGRAM 24-hours prior to departure Email message prompting online check-in Different path based on check-in preference Mobile boarding pass Cross-sell offer to download mobile app

8. Proprietary and Confidential | 8 Travel & Hospitality Success Stories

9. Proprietary and Confidential | 9 CHEAPAIR.COM SUCCESS STORY Modern Email Marketing Platform Challenge Needed a improve the efficiency of their email marketing platform so the marketing team could better communicate with customers. Leverage existing customer data to segment and tailor campaigns based on analytics. Solution Message Studio’s intuitive UI allows the marketing team the ability to execute campaigns without the need for IT involvement greatly increasing efficiency. Direct connectivity to existing data assets for better segmentation and targeting of email communications. Results 112% sales growth from retained customers. 500,000 new subscribers (nearly 50% growth). 2x increase in email frequency resulting in increased sales from the email channel. Greater than 95% deliverability rate.

10. Proprietary and Confidential | 10 IHG SUCCESS STORY Real-time Email Marketing Automation Challenge Needed to consolidate email providers, reduce cost, and improve to time to market. Solution Integrated their multi-channel campaign management system (Unica) with StrongMail. Real-time, personalized offers to customers based on behavioral and pre-defined business rules. Results Consolidated confirmation emails for 8 brands down to 1 template with over 37,000 different variations. 1-to-1 confirmation emails delivered in less than 2 seconds. IHG’s subscriber engagement levels have “gone through the roof”, including a 7x increase in click-through rates and a double digit increase in revenue attributed to the email channel.

11. Proprietary and Confidential | 11 THANK YOU