© 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 1 Digital Channel Enhancing Customer Engagement Driving Lead Generation Designed for our Partners

Page 2 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 2 Digital Channel Customer Engagement & Sales Generation Lloyds Communications Tel: Click here Web ContentSocial Content CampaignsResource Center Visitor experienceAudience engagementDemand generationSales Support Engagement Nurture Close Sales Presence Digital Channel Portal New

Page 3 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 3 Digital Channel What is it? 1.Automatically displays in your web site, up-to-date web content about our product & solutions & other relevant information: 150+ pre-built web pages of Content available in 8 languages 120+ brochures, datasheets, whitepapers & analyst reports 50+ videos, savings estimators, podcasts & webinars Unique campaign Landing Pages 2.Includes an industry-leading tool with powerful reporting & tracking, to enable you to send to your contacts, pre-built co-branded campaigns, which are designed to drive recipients to your website and generate new Sales opportunities 3.Brochures & datasheets, with your logo & contact details to support sales activities An automated online Demand Generation tool which provides you with the ability to generate sales leads without the need for costly marketing campaign skills:

Page 4 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 4 Digital Channel Making it easier for your customers to buy from you Lloyds Communications Tel: Click here Your Logo Unique URL links Your Contact Details Your Web site

Page 5 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 5 Digital Channel Building a ‘clearer picture’ of your Customers & Prospects Lloyds Communications Tel: Click here Targeted Sales Follow-up Send to your contact list Drives Customers/Prospects to Digital Channel Landing Page in your web site Track Opens & Click Thru’s in real-time Track Landing Page ‘interest’ Engage with Customers/Prospects Web visitors access Assets Feed your Sales Funnel Lead Gen form captures contact details

Page 6 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 6 1.Simple self-registration 2.Easy, step-by-step process to enter company details, contact information & upload logo 3.Content already pre-selected for simplicity (can easily be customized as required) 4.Simple instructions on how to get the web Content automatically displaying in your website 5.Enables you to customize appearance to blend with your own Web brand-style 6.Provides access to the campaign management tool Digital Channel Simple implementation via Easy-to-use Portal It takes only a few minutes to get started! It takes only a few minutes to get started! 1. Digital Channel Portal

Page 7 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 7 Digital Channel Automatic syndication of Content to Partner Web Site 1. Real-time syndication embeds Content directly into your website to keep your customers better informed with consistent, up-to- date information 2. Quick to implement with Content, available in 8 languages, and managed and updated by us and controlled by you 3. Improves customer web experience by providing fast easy access to information, first time, in one place, which increases ‘stickiness’ of your web site 4. You capture the leads and contact data 5. Making our web Content quick & easy to find, increases the likelihood the customer will buy from you (see next slide) 6. Co-branded PDFs keep your logo, address, & telephone number ‘front of mind’ of the customer 7. You spend more time generating sales & less time struggling with marketing programs “Pull” marketing solution 1. Content Syndication - benefits

Page 8 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 8 Digital Channel The Difference between iFrame & Lightbox No web ‘real estate’ required Can be located anywhere (inc. homepage) Simplified search 1-click access to relevant content Enhanced user web experience Easily embedded into existing web content Can be located anywhere Requires page space allocation ‘May’ require several clicks to find iFrame Lightbox

Page 9 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 9 Digital Channel Web-based tool Industry-leading web-based marketing solution: integrates with, and drives customers directly to Digital Channel Content/Landing pages in your website ability to reach more prospects by seamlessly integrating campaigns with online presence pre-loaded campaign content, automatically co- branded for you and sent by you ability to track “opens/click thru’s” for targeted Sales follow up enables your sales team to see what the prospects & customers are interested in – reduces ‘Cold-calling’ Secure, with no Siemens transparency of your customer data “Push” marketing solution 3. Web-based tool - benefits

Page 10 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 10 It took less than 1 hour, from registering for Digital Channel …. to the Sales team making follow-up calls to an campaign …. Having started displaying the syndicated content in their web site, they selected one of the pre-built s and sent it out to their mailing list of 1,000 prospects Using the built-in reporting and tracking tools, they recorded 25% opened the mailing, of which 22% clicked thru’ to their target web content. The statistics enabled the account managers to know who opened the , who clicked through to the website and what they looked at, which made their follow up calls simpler, targeted and more productive The partner reported 23 ‘hot leads’ – defined as “a quoted opportunity with a 50% or better chance of success”. Targeted Sales Follow-up Digital Channel: A Case Study Making it easier to find customers with money to buy A Partner had 6 sales people & wanted to improve their closing rate:

Page 11 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 11 Digital Channel Top 5 Takeaways Displaying up-to-date Siemens information in your web sites means YOUR visitors stay longer and are less likely to leave your web site, frustrated, to look for missing information elsewhere... and not come back! Meeting your customers' needs by providing the information they are looking for, improves their web experience which makes your website stickier and increases the probability that they will buy from YOU. campaigns - created by us / sent out by you - with links to the Content/Landing Pages in the YOUR website, drive recipients to the relevant web pages and generate new sales opportunities for YOUR sales funnel. Powerful reporting and tracking tools enable you to analyze opens/click thru' results in real-time and improve the targeting and effectiveness of your Sales follow-up activities. Co-branded brochures and datasheets act as a powerful Sales leave-behind and mean YOUR brand logo and contact details remain front of mind long after visitors download them from your web site.

Page 12 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG DIGITAL CHANNEL RESOURCE CENTER Fast access to Sales & Marketing resources – anywhere, anytime.

Page 13 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Log in to the Digital Channel Portal 2.Select Resource Center tab, click on ‘Generate embedding code’ and follow simple process 3.Two implementation options: a)Copy/paste short script into the html of your Intranet page to make resources available to all employees b)Create html file on ‘desktop’ to provide individual access via web browser 4.Content remains on our servers, not your intranet, and is managed & kept up-to-date by us (we have no access to your intranet) 5.Fast, anytime, anywhere access for your employees to the Sales and Marketing assets they need to do their job quickly and efficiently 6.No URLs, no passwords to remember Digital Channel Resource Center Assets include: sales information, presentations, ‘why sell’ guides, sales playbooks, quick reference guides, FAQs, battlecards, training updates, customer letters, ers and direct mail pieces, brochures, solution briefs, datasheets, infographics, videos, web banners, whitepapers, reports, and much more … 1. Digital Channel Resource Center

Page 14 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 14 Digital Channel Resource Center - fast access to the information you need Customized with your logo and company name Products in the dropdown menu are defined by the product categories previously selected in the Digital Channel Portal (these can be updated at any time) Rotating icon /banner provides instant access to the latest assets recently added

Page 15 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 15 Digital Channel Resource Center - fast access to the information you need Select the Product category to reveal the topics/sections available, then click on the + symbol to preview and download the assets

Page 16 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 16 Digital Channel Resource Center - fast access to the information you need Click on the asset to download

Page 17 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG DIGITAL CHANNEL SOCIAL CONTENT Twitter Content Syndication

Page 18 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 18 Digital Channel Using Social Media to Engage with Customers & Generate Leads SOCIAL MEDIA SYNDICATION Digital Channel New OpenScape Business unified communications platform provides all-in-one UC straight out of the box. bit.ly/Z7DqoX#SMB #ucoms

Page 19 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 19 Digital Channel Using Social Media to Engage with Customers & Generate Leads Targeted Sales Follow-up SOCIAL MEDIA SYNDICATION Digital Channel Your Twitter account Links drive Customers & Prospects to the Digital Channel Landing Page in your web site ‘Real-time’ Tracking & Reporting Engage with Customers/Prospects Web visitors access Assets Lead Gen form captures contact details Your Twitter followers Automatically ‘re-tweets’ to your Twitter followers ‘Contact me’ form

Page 20 Copyright © Siemens Enterprise Communications GmbH & Co. KG All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG © 2013 Siemens Enterprise Communications GmbH & Co. KG. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG. 20 Digital Channel Customer Engagement & Sales Generation Lloyds Communications Tel: Click here Web ContentSocial Content CampaignsResource Center Visitor experienceAudience engagementDemand generationSales Support Engagement Nurture Close Sales Presence Digital Channel Portal New