242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind overview Vanya Jakovljevic | Sales Manager A/NZ June 2010 Roadmap

© 2010 MediaMind Technologies Inc. | All rights reserved 2009 Strategy Revolution in media consumption Growing digital spend – difficulty to scale “Infobesity” – difficulty to leverage data Cross channel engagement & tracking Cross channel engagement & tracking Actionable analytics Streamlined ad-serving Streamlined ad-serving

© 2010 MediaMind Technologies Inc. | All rights reserved Campaign Monitor v1.0 Eyeblaster Universal Tags Eyeblaster Workshop for Flash v1.0 Excel Based Trafficking Eyeblaster Analytics v2.0 Campaign Monitor v2.0 HD Video Support Eyeblaster Creative Zone Channel Connect 4 Search Eyeblaster Workshop for Flash v2.0 Excel trafficking for conversion tags Channel Connect 4 Mobile Custom Report Builder Smart Versioning MediaMind – New Ad Serving Platform Eyeblaster’s Commitment to Agencies Omniture Integration Billing Connect Continual Innovation

© 2010 MediaMind Technologies Inc. | All rights reserved 2010 Strategy Revolution in media consumption Premium & “Secondary” Inventory Engaging & Addressable Advertising Cross channel engagement & tracking Cross channel engagement & tracking Creative Impact & Optimisation Creative Impact & Optimisation Media Planning, Buying & Optimisation

© 2010 MediaMind Technologies Inc. | All rights reserved Main Theme of the Year ▸ Identify audience ▸ Buy audience cost-effectively ▸ Tailor message to audience ▸ Products: Planning module Buying module for premium media (RFP and IO) Trading module for secondary media Smart Versioning V2 – creative targeting and optimisation

© 2010 MediaMind Technologies Inc. | All rights reserved Firstly Some Definitions: Inventory Source: Think Equity May 2009 High CPM $ Moderate CPM $ Lower CPM $

© 2010 MediaMind Technologies Inc. | All rights reserved Project Longbow – High Level Concept Non-premium Premium 1) Planning 2) Negotiation3) Booking 4) ServingAnalytics 3) Non-Premium Management Cross channel delivery & engagement data (display, search, mobile, etc.) MediaMind – Campaign Management Platform Marry online demographic data with campaign based delivery & engagement data Creative targeting and auto optimisation Online Demographic Data 3 rd Party Intent + Socio-economic Consumer Data

© 2010 MediaMind Technologies Inc. | All rights reserved 1) Smart Planning ▸ Evaluate sites based on historical data: Shows actual delivery and performance data: reach, engagement or conversions Historical pricing Enables fine tuned media buying to boost campaign performance Mock-up

© 2010 MediaMind Technologies Inc. | All rights reserved 1) Smart Planning ▸ Identify campaign’s objectives and get site suggestions based on past campaigns Mock-up

© 2010 MediaMind Technologies Inc. | All rights reserved 2) Efficient Buying ▸ Send multiple RFPs in one click ▸ Monitor RFP status and budget allocation ▸ Easily review proposals from publishers and match them against historical spend and performance ▸ Send IOs in one click and sign them electronically.

© 2010 MediaMind Technologies Inc. | All rights reserved 3) Trading ▸ Streamline process: One stop shop for non-premium management Seamlessly integrate premium and non-premium management ▸ Buy audience based on past campaign data: Exposed, clicked, dwelled, converted ▸ Add 3rd party data: Demographic data, Intent behaviour, Past online shopping behaviour Mock-up

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning Buy a phone now and get 20% off on accessories!

© 2010 MediaMind Technologies Inc. | All rights reserved 4) Effective creative optimisation Targeting Group New YorkChicagoLos Angeles Products Offerings 20% off accessories 10% off first year 15% off phone 20% off accessories 15% off phone Easy Configuration Automatic Targeting & Optimization Better ROI

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning - Targeting Target Audience VIC Target Audience VIC Target Audience NSW Target Audience NSW

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning – Optimisation NSW Clicks= 5000 Clicks= 4000 Clicks= 3000 Clicks= 2000 Clicks= 1000 VIC Clicks= 1000 Clicks= 2000 Clicks= 3000 Clicks= 4000 Clicks= 5000

© 2010 MediaMind Technologies Inc. | All rights reserved Media & Analytics 2010 focus: Continue and strengthen our position as the leading independent campaign management platform

© 2010 MediaMind Technologies Inc. | All rights reserved APIs – Open Architecture ▸ MediaMind API allows third party entities to create best of breed solutions while communicate with the Eyeblaster platform through a web service ▸ Creative API allows developers to create advanced user experiences by controlling various advanced serving capabilities

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind in Japanese, Pretty cool, isn’t it?

© 2010 Eyeblaster. All rights reserved.

© 2010 MediaMind Technologies Inc. | All rights reserved Analytics v4 ▸ Cookie level data collection ▸ Impression visibility metric ▸ Path to conversion Increased number of Events tracked Improved cookie window flexibility Additional cookie attribution rules ▸ Geographical reporting ▸ …And much more

© 2010 Eyeblaster. All rights reserved.

© 2010 MediaMind Technologies Inc. | All rights reserved Creative V4 | Objectives and Offering Advanced Rich Media: Stimulate Creativity Intermediate Rich Media: Promote Self Sufficiency Simple Rich Media: Remove Barriers Open Developers API Eyeblaster blocks WorkShop Format Completion WorkShop Streamlined Production Video Improvements Simple Expandable

© 2010 MediaMind Technologies Inc. | All rights reserved

An open directory for finding tools, services, and innovations Fast time to market and quick accessibility for innovations Open up the floodgate for innovation through a marketplace MediaMind Blocks

© 2010 MediaMind Technologies Inc. | All rights reserved Twitter Connect Block Description: The Twitter Connect block is a social media extension that allows users to become followers of the brand from within the ad space and receive additional marketing messages. It allows the advertiser to pull relevant tweets, and integrate live user-generated content into the ad. Features & Benefits: Extended exposure to brand Increased social relevancy View Demo

© 2010 Eyeblaster. All rights reserved.

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Mobile Expandable Banner CC4M V2 | Mobile Rich Media

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Mobile Click-to-Action Banner Click-to-Video CC4M V2 | Mobile Rich Media

© 2010 MediaMind Technologies Inc. | All rights reserved In-stream V2

© 2010 MediaMind Technologies Inc. | All rights reserved In-Stream V2 – Market Forces Agency demand 3 rd party serving IAB standards adoption Publishers acceptance 3 rd party serving Media spend growth

© 2010 MediaMind Technologies Inc. | All rights reserved In-Stream V2 – Vision & Offering ▸ VAST & VPAID Support ▸ Additional Ad Formats (non-linear, interactive linear) ▸ Rework current capabilities ▸ Unified Analytics

© 2010 MediaMind Technologies Inc. | All rights reserved Thank you