Version 1.0 Requirements

 PROstructor ◦ PROstructor is a community and service to finding, scheduling and paying professional for private, group lessons face to face or remote ◦ PROstructor is the Opentable or airbnb for lessons ◦ As a community a user can find professionals using different criteria search ◦ As a tool it allows professionals to schedule and get paid for lessons ◦ Instructors can add this to their web page or fb fan page to get more visibility ◦ Initially targets Sports coaching, music coaching, language training, academic coaching, fitness coaching and arts/crafts Armia Systems Confidential Proprietary

 SEO  All user profiles should be se optimized ◦ Each location and each topic should be optimized ◦ Dynamic titles, descriptions for users areas Armia Systems Confidential Proprietary

◦ This will be free service for professionals to schedule classes for their users in their website ◦ Every time a professional adds item to their website same info is added to the community so others can find her, unless its noted private. So an instructor with 10 students can use this as tool without letting others know about the users/lessons ◦ She can invite her friends to attend the session with her and when anybody accepts the invitation they install the app and become a member of the community ◦ A friend who received the invitation from the coach can share the invitation her friends to increase the reach. ◦ If a coach opens up the slot it will go to her friends and friends of friends on a weekly mail very much like facebook market place Armia Systems Confidential Proprietary

◦ Architecture ◦ 2 web servers through lb, 2 db servers, media server, mail server, report servers ◦ In the initial all servers might be on a single box ◦ There is only one login and user registration for students and instructors because some students are teachers. The accounts would be situation sensitive ◦ Mobile – we will have a mobile client. So we would require an api for it. Third parties can use it later on ◦ Social – This is by definition a natively social app. Plan for social discovery and use of social open graph Armia Systems Confidential Proprietary

 This is the primary intelligence of the application and will drive all platform outputs.  There are 2 types of profiles – professionals and users  Same login and registartion  This will match pros with users  Based on location, interest, skill level and budget  Search for specific pros  Keep users schedules from prostructor and remind you  Prostructor will recommend items for you based on history and social graph Armia Systems Confidential Proprietary

 Each users will have profilewww.PROstructor.com/username  The page will show your profile – more like linked than facebook. with picture description, user feedback  Users can click on the schedule button to schedule a private lesson or join a group lesson  Look at schedules/rates and schedule something using a users profile and pay for the class  This page links to their facebook profile  When an end user schedule an event its done through facebook app. Armia Systems Confidential Proprietary

◦ Login to the area with facebook connect and give permissions ◦ Initially export things from facebook. ◦ Set my schedule and rate with sliding rate scale for weekends, late evening etc.. ◦ Can create rules for equipment reservation rules like co- instructor, room, equipment, location etc.. ◦ If doing group events set schedule, rate, min and max students ◦ Payment mechanism and rules Armia Systems Confidential Proprietary

◦ Widget available professionals web page, blog- this widget will show schedule and link to schedule something at siessionr.com/username ◦ Ability to place this widget in her facebook fanpage ◦ Pros can add paypal to get paid directly from users ◦ If they do not have paypal they can ask PROstructor to accept payment for them and PROstructor will cut a check end of the month less 5% transaction fee ◦ This is free for professionals if they collect payments directly. We will start charging like linkedin down the line based on how many connects they can do and all – lets collect liquidity first Armia Systems Confidential Proprietary

 Login with facebook connect and install a facebook app  View all the items they scheduled with different tutors – cancel them if needed  These classes are very social – so they can share it their friends through FB posts, time line, twitter and to others to join her  Open graph will promote items unless they specifically ask the scheddules private Armia Systems Confidential Proprietary

 Mobile optimized site for professionals to view their schedules  Similarly for end users  reminders for upcoming events  No stand alone iphone/andriod app  Phase 2 ◦ An API will be created for output of associated data ◦ Data output will be required to connect to associated networks and applications. ◦ Application options will include:  iPhone  iPad  Android Marketplace Armia Systems Confidential Proprietary

 Monthly and weekly utilization of hours  Income  Ability to contact existing users for upcoming classes or sessions Armia Systems Confidential Proprietary

 The Administrator will be allowed to edit and manage entire business workings: ◦ Add, Edit, Delete, Approve of all data and connected accounts  Reports of professionals, classes, revenues  Platform will automatically everything for future user or admin use  Log everything including what users search, viral reach, views from social invites and new users/schedules/revenues from social invites Armia Systems Confidential Proprietary