© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Creative Michael Conway | Head of creative APAC July 2012

© 2010 MediaMind Technologies Inc. | All rights reserved Agenda ▸ MediaMind Overview ▸ The Creative Flow Creating ads: MediaMind Workshop for Flash Uploading ads: The MediaMind Platform ▸ Creative best practices ▸ Creative inspiration

© 2010 MediaMind Technologies Inc. | All rights reserved What is 3 rd Party Ad-Serving? MediaMind Overview

© 2010 MediaMind Technologies Inc. | All rights reserved homepage homepage Ad Space for rent! MediaMind Overview - Third-party ad serving Web User / Consumer Media Agency Media Agency Creative Agency Creative Agency Reporting Data Publisher Ad Server [Many ads in rotation] Advertiser 3 rd Party Ad Server [ MediaMind ] Creates & uploads Ads Makes Booking

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Overview : The Platform platform.mediamind.com

© 2010 MediaMind Technologies Inc. | All rights reserved Media Agency Creates Campaign & Placements Assigns Creative agency Signs Insertion Order [IO] Creates Campaign & Placements Assigns Creative agency Signs Insertion Order [IO] Creative Agency Creates Ads Attach Ads to Placements Publish Ads Creates Ads Attach Ads to Placements Publish Ads Publisher Sent Code Package by the Media Agency Serves live ad campaign Sent Code Package by the Media Agency Serves live ad campaign MediaMind Overview : The Platform Who does what?

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind: Ad creation flow 1. Create your ad in Workshop for Flash, using MM components & commands –Make sure to follow publisher spec –Use EB.Clickthrough and blank first frame in your Flash timeline 2. Upload your ad to your MM account, using: –Upload directly from Flash using Workshop –Bundle for upload (creates an EBS file you can send to someone else) –Upload SWF, JPG FLV etc and create ad in the platform 3. Assign your ad the Media Agency and Campaign and Attach to placement 4. Publish your ad, using the Review Process menu

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind: Ad creation flow 1. Create your ad in Workshop for Flash, using MM components & commands –Make sure to follow publisher spec –Use EB.Clickthrough and blank first frame in your Flash timeline 2. Upload your ad to your MM account, using: –Upload directly from Flash using Workshop –Bundle for upload (creates an EBS file you can send to someone else) –Upload SWF, JPG FLV etc and create ad in the platform 3. Assign your ad the Media Agency and Campaign and Attach to placement 4. Publish your ad, using the Review Process menu

© 2010 MediaMind Technologies Inc. | All rights reserved The Creative Flow: Creating ads MediaMind Flash Extension Pack Includes: -Workshop -Actionscript 2 & 3 Libraries -Ad Templates in most common sizes

© 2010 MediaMind Technologies Inc. | All rights reserved Create ▸ Standard, Polite, Expandable, Push down, Single Expandable, Floating ads ▸ Based on a catalogue of templates of all common formats and sizes View ▸ Preview fully functioning ad, monitor interactions and position ▸ Preview the ad before you upload to the MediaMind Platform Share ▸ Share preview of ad at any time with anyone ▸ Easily share project source files ▸ Upload entire ads and individual assets directly from Flash The Creative Flow: Creating ads with Workshop for Flash

© 2010 MediaMind Technologies Inc. | All rights reserved The Creative Flow: Creating ads with Workshop Workshop includes a suite of components & AS library: ▸ Video + controls & API ▸ Data capture ▸ Smart versioning ▸ Creative state ▸ Dynamic content ▸ Synchronization

© 2010 MediaMind Technologies Inc. | All rights reserved Workshop for Flash: Create Fully functioning ads

© 2010 MediaMind Technologies Inc. | All rights reserved Workshop for Flash: Instant Local Preview Preview on a live URL Monitor ad Interactions Position Preview ad Share preview Offline demo

© 2010 MediaMind Technologies Inc. | All rights reserved Workshop for Flash: Instant Shared Preview Links

© 2010 MediaMind Technologies Inc. | All rights reserved Workshop for Flash: Upload ad from Flash

© 2010 MediaMind Technologies Inc. | All rights reserved Workshop for Flash: Uploaded ad!

© 2010 MediaMind Technologies Inc. | All rights reserved Workshop for Flash Demonstration

© 2010 MediaMind Technologies Inc. | All rights reserved Workshop for Flash – Download it today! Directly from the MediaMind Platform home page

© 2010 MediaMind Technologies Inc. | All rights reserved 1. Create your ad in Workshop for Flash, using MM components & commands –Make sure to follow publisher spec –Use EB.Clickthrough and blank first frame in your Flash timeline 2. Upload your ad to your MM account, using: –Upload directly from Flash using Workshop –Bundle for upload (creates an EBS file you can send to someone else) –Upload SWF, JPG FLV etc and create ad in the platform 3. Assign your ad the Media Agency and Campaign and Attach to placement 4. Publish your ad, using the Review Process menu MediaMind: Ad creation flow

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Overview : The Platform platform.mediamind.com

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Manage> Ads Create, Filter and Sort, to see only what you need to see in a customisable view with easy to see Ad Status flags: ▸ Manage> Creative Assets Folder style filing system Search using Filters and or multiple Filters of resources types, names, sizes etc ▸ Customise Home Page, Bookmarks, Quick search, Filters, Tab structure Not Attached Ad Attached Ad Published Ad Rejected Ad Live Library / Archived Ad MediaMind Overview : The Platform (for creative)

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Ad preview on a live URL or webpage screen grab - Share preview with anyone - Multiple preview: All you ads in one share URL - Detailed preview: Optional, shows file sizes, types etc Create an offline demo (for your portfolio) Drill down to ad’s assets from within preview window MediaMind Overview : The Platform

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind: Ad creation flow 1. Create your ad in Workshop for Flash, using MM components & commands –Make sure to follow publisher spec –Use EB.Clickthrough and blank first frame in your Flash timeline 2. Upload your ad to your MM account, using: –Upload directly from Flash using Workshop –Bundle for upload (creates an EBS file you can send to someone else) –Upload SWF, JPG FLV etc and create ad in the platform 3. Assign your ad the Media Agency and Campaign and Attach to placement 4. Publish your ad, using the Review Process menu

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind: Ad creation flow 1. Create your ad in Workshop for Flash, using MM components & commands –Make sure to follow publisher spec –Use EB.Clickthrough and blank first frame in your Flash timeline 2. Upload your ad to your MM account, using: –Upload directly from Flash using Workshop –Bundle for upload (creates an EBS file you can send to someone else) –Upload SWF, JPG FLV etc and create ad in the platform 3. Assign your ad the Media Agency and Campaign and Attach to placement 4. Publish your ad, using the Review Process menu

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Best Practices

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Follow Publisher specs Creative best practices Always a good place to start. The publisher has final say. So don’t forget to check the specs early to make sure your creative fits. Always a good place to start. The publisher has final say. So don’t forget to check the specs early to make sure your creative fits.

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Follow Publisher specs ▸ Build to MediaMind specs Creative best practices Workshop for Flash: Ensure this is installed Frame Rate: Maximum frame rate is 18 frames per second. Blank first frame: All Flash files developed for MediaMind ads must have a minimum of two frames. The first frame of the timeline must be left blank. Tracking and Interactions: Always us the EB.Clickthrough(); method for click through Use MediaMind Components: Video, data capture, synchronization etc Workshop for Flash: Ensure this is installed Frame Rate: Maximum frame rate is 18 frames per second. Blank first frame: All Flash files developed for MediaMind ads must have a minimum of two frames. The first frame of the timeline must be left blank. Tracking and Interactions: Always us the EB.Clickthrough(); method for click through Use MediaMind Components: Video, data capture, synchronization etc

© 2010 MediaMind Technologies Inc. | All rights reserved Creative best practices MediaMind Workshop is a powerful off line ad development environment, it makes you ad develop process more efficient and more effective, and frees you up to be creative. Included in the MediaMind MXP are all the MediaMind components these include: Video Data Capture Dynamic Data Smart Versioning Synchronization Creative State Expandable Strip MediaMind Workshop is a powerful off line ad development environment, it makes you ad develop process more efficient and more effective, and frees you up to be creative. Included in the MediaMind MXP are all the MediaMind components these include: Video Data Capture Dynamic Data Smart Versioning Synchronization Creative State Expandable Strip ▸ Follow Publisher specs ▸ Build to MediaMind specs ▸ Workshop and components

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Follow Publisher specs ▸ Build to MediaMind specs ▸ Workshop and components ▸ Video best practices Creative best practices Use the latest MediaMind video components Drag n Drop friendly & no coding required Match the dimensions of your video to the component. Keeps your video looking good Sound quality doesn’t need to be Dolby Stereo. It’s a good way to keep your file sizes on budget FLV is more flexible than some formats if you need to mask a video or use control buttons on the video FLV is your friend. Use MM Video Studio to package the video makes for more optimised video delivery Use the latest MediaMind video components Drag n Drop friendly & no coding required Match the dimensions of your video to the component. Keeps your video looking good Sound quality doesn’t need to be Dolby Stereo. It’s a good way to keep your file sizes on budget FLV is more flexible than some formats if you need to mask a video or use control buttons on the video FLV is your friend. Use MM Video Studio to package the video makes for more optimised video delivery

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Follow Publisher specs ▸ Build to MediaMind specs ▸ Workshop and components ▸ Video best practices ▸ Training Zone Creative best practices Need Help?> Training Zone Lots of Creative specific training material Video tutorials Open source demonstration FLA example files Workshop process specific MediaMind process specific Need Help?> Training Zone Lots of Creative specific training material Video tutorials Open source demonstration FLA example files Workshop process specific MediaMind process specific

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Follow Publisher specs ▸ Build to MediaMind specs ▸ Workshop and components ▸ Video best practices ▸ Training Zone ▸ Creative Zone / Blocks Creative best practices creativezone.MediaMind.com All the great creative from all around the world Don’t be left out, submit your ads today! creativezone.MediaMind.com All the great creative from all around the world Don’t be left out, submit your ads today!

© 2010 MediaMind Technologies Inc. | All rights reserved Creative best practices Be recognized as a pro with the industry's standard bearer in creative tools and become MediaMind Certified. Passing a multiple choice test and practical skills assessment. Then immediately receive benefits which include: Undying respect and envy of your colleagues Display the official MediaMind Certified logo on your website Inclusion in the official MediaMind Creative Certification list on the MediaMind site Personalized MediaMind Creative Certification certificate, in color and suitable for framing Secret MediaMind handshake It can be done anytime and takes about an hour. Be recognized as a pro with the industry's standard bearer in creative tools and become MediaMind Certified. Passing a multiple choice test and practical skills assessment. Then immediately receive benefits which include: Undying respect and envy of your colleagues Display the official MediaMind Certified logo on your website Inclusion in the official MediaMind Creative Certification list on the MediaMind site Personalized MediaMind Creative Certification certificate, in color and suitable for framing Secret MediaMind handshake It can be done anytime and takes about an hour. ▸ Follow Publisher specs ▸ Build to MediaMind specs ▸ Workshop and components ▸ Video best practices ▸ Training Zone ▸ Creative Zone / Blocks ▸ Creative Certification

© 2010 MediaMind Technologies Inc. | All rights reserved Thank You!

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Inspiration