“Social Networking Services: Tribute to Fashion or Vital Necessity?” Tchirkina Victoria

“Social Networking Services have stopped being the tribute to fashion, but have recently become people’s vital necessity”

Social Networking Architecture Profile. This is where you tell the world about yourself. Profiles contain basic information, like where you live and how old you are, and personality questions, like who's your favorite actor and what's your favorite book. Friends. Friends are trusted members of the site that are allowed to post comments on your profile or send you private messages. You can also keep tabs on how your friends are using social networking, such as when they post a new picture or update their profile. Friends are the heart and soul of social networking. Discussions. A primary focus of groups is to create interaction between users in the form of discussions. Blogs. Another feature of some social networks is the ability to create your own blog entries. Groups. Most social networks use groups to help you find people with similar interests or engage in discussions on certain topics. Widgets. A popular way of letting your personality shine through is by gracing your social networking profile with web widgets.

A nice form of entertainment Great for meeting people with similar interests A very effective technique for professional communication Why do people use Social Networks?

Advantages and Disadvantages of Social Networking Keeping in touch with a great number of people (family, friends) Being up to date with worldwide information Looking for lost friends Entertaining Socializing Experiencing cultural exchanges Professional benefit (business, education, advertisement) + Isolation Lack of face-to-face socializing and physical interacting Inadaptability Misusing the information by hackers Mixing up real and virtual world -

Threats for people CyberbullyingStalking Vulnerabilities in Applications/ Widgets Spear Phishing and Spam Collection and Aggregation of personal data Evil twin Attacks

Threats for companies and organizations reputation management corporate espionage information leakage

Ways to Safe Use of Online Social Networks set appropriate privacy defaultsbe careful with third-party applications/ widgets limit personal information, "The more info you share, the more vulnerable you are" only accept your friends' requests, connections from people you know directly only post information your mother is comfortable seeing

Vkontakte.ru is Russia’s Largest Social Networking Site

Odnoklassniki

Facebook

VkontakteOdnoklassniki I have been using this site for 935 days567 days I have457 friends73 friends I have805 photos163 photos I have39 videosno videos I have changedmore than 50 statuses20 statuses I joined68 groups1 group I have sent10087 messages118 messages I have got9127 messages108 messages I can see65-90 people online every day 4-12 people online every day My Social Virtual Portrait

The Results of My Experiment “Three Days without Social Networks”

Social Networks COMMUNICA TION EDUCATIONSECURITY INDIVIDUALI TY CREATIVITYWORKLOVEFAMILY FRIENDSHIP